TikTok is the fastest growing platform, boasting 800 million active users around the world. Before creating your place on this platform, it is important to decide whether this platform is right for you. After deciding whether TikTok is right for your business and if your audience is on the platform, your next step is to do it. So how do you start TikTok for your business? In this post, I will be sharing some tips and tricks on how to start TikTok easily.
1. Create an account
TikTok has a relatively simple UI/UX hence many of you would not find any problems using it. Create an account and explore how to use it. If you wish you can even create a business account especially if you wish to invest in paid advertising on this platform.
After creating the account, link your other socials to the account so as direct people to other platforms to know more about your business.
2. Create content
After familiarising yourself with the app, you can move on to creating content. TikTok is a very content-centric platform and hence your content is vital. Your content is what makes people come back to your profile and eventually get to know your brand. You can create content relevant to trending challenges but ultimately it is important to create content of your own. Authentic and creative content always stand a higher chance in gaining followers and viewers. Do up a detailed content plan that showcases you and your brand personality the best.
Once you have the plan all set up, you can create your first video! Click the ‘+’ button and you will be directed to a page where you can select everything about your video- duration, music, filters, effects and more. From ten on, you can unleash your creativity!
You could also consider advertising on TikTok where you can pay to have your content promoted to other users on the platform. TikTok offers 4 ways for you to do so- Brand Takeover, In Feed Videos, Hashtag Challenge and AR Filters. These ads are charged differently for different duration.
For Brand Takeover, your ads will be the first thing users see when they open the app. In-Feed videos are what will show up on the For You page while the users are scrolling through the page. Branded hashtags are to increase user-generated content for your brand. Lastly, TikTok also allows you to design filters for users to use.
You can choose what ads to invest in depending on what you want to get out from the ads. Different types of ads work for different ad objectives. So be sure to figure out what you want your outcome to be!
These are some tips to start TikTok for your business! I would say that content creation is the most challenging of it all, hence I advise you to devote more time into planning your content. With good and genuine content, your target audience will soon discover your brand and engage with you!
If you require advice on how to use TikTok for your business, drop us an email at [email protected]!