Key Takeaways

  • Embrace AI SEO Tools: Elevate your SEO strategy with tools that provide extensive insights, offering a panoramic view of your digital presence.
  • Revolutionize Content Strategies: Explore dynamic approaches to content creation, leveraging cutting-edge technologies to optimize, streamline, and dynamically build engaging digital assets.
  • Simplify SEO Mastery: Navigate the evolving digital landscape with simplified SEO management strategies, incorporating automation and user-friendly approaches for effective mastery in 2024.

In the ever-evolving landscape of digital marketing, staying ahead of the curve is not just a strategic advantage—it’s a necessity.

As we dive headfirst into 2024, the role of Search Engine Optimization (SEO) has never been more critical in determining online visibility, brand authority, and ultimately, business success.

The intricate dance with search algorithms, user intent, and content relevance requires a level of sophistication that transcends traditional approaches.

Enter the game-changers: Artificial Intelligence (AI) SEO tools.

In this comprehensive guide, we unravel the intricacies of the digital realm, where algorithms are dynamic, and user expectations are ever-shifting.

As we embark on the journey through 2024, the significance of AI in SEO cannot be overstated.

These intelligent tools, powered by machine learning and advanced algorithms, are not just catalysts for efficiency—they are the driving force behind a new era of SEO automation.

The Unyielding Evolution of Search Algorithms

Search algorithms, the heartbeat of the digital realm, are in a constant state of evolution.

What worked yesterday may not suffice today, and the intricacies of Google’s PageRank or Bing’s algorithms demand a level of adaptability that transcends traditional SEO methodologies.

The game is afoot, and the stakes are higher than ever.

This blog sets out to explore how AI SEO tools are not merely an option but a requisite for those aiming not just to survive but to thrive in the dynamic landscape of 2024.

The Surge of Digital Competition

As the digital sphere continues to expand, so does the competition for user attention.

Businesses, both small and large, are vying for a coveted spot on the search engine results pages (SERPs).

The sheer volume of content generated every second is staggering, making it imperative for businesses to deploy sophisticated tools that can cut through the noise.

AI SEO tools emerge as the digital knights in shining armour, empowering businesses to not only keep pace with their competitors but to outshine them in the digital arena.

Efficiency and Accuracy: The AI Advantage

Automation has become the lodestar for efficiency in the digital age, and SEO is no exception.

Enter Artificial Intelligence, a revolutionary force that redefines how SEO strategies are conceived and executed.

The inherent ability of AI to analyze vast datasets, identify patterns, and predict user behaviour allows for a level of precision that traditional SEO methods can only aspire to achieve.

This blog endeavours to demystify the realm of AI SEO tools, showcasing the top six contenders poised to redefine the way we approach SEO in 2024.

Join us on this enlightening journey through the intricate tapestry of AI-driven SEO, where tools become allies, algorithms become puzzles to solve, and success becomes a tangible reality.

In the pages that follow, we will delve into the nuances of each AI SEO tool, unraveling their unique capabilities, and providing you with the insights needed to make an informed decision for your business.

Let the exploration of the “Top 6 Best AI SEO Tools to Automate Your SEO in 2024” begin.

But, before we venture further, we like to share who we are and what we do.

About AppLabx

From developing a solid marketing plan to creating compelling content, optimizing for search engines, leveraging social media, and utilizing paid advertising, AppLabx offers a comprehensive suite of digital marketing services designed to drive growth and profitability for your business.

AppLabx is well known for helping companies and startups use AI SEO tools to drive web traffic to their websites and web apps.

At AppLabx, we understand that no two businesses are alike. That’s why we take a personalized approach to every project, working closely with our clients to understand their unique needs and goals, and developing customized strategies to help them achieve success.

If you need a digital consultation, then send in an inquiry here.

Top 6 Best AI SEO Tools to Automate Your SEO in 2024

  1. Surfer SEO
  2. Semrush
  3. Frase
  4. Diib
  5. Alli AI
  6. GrowthBar

1. Surfer SEO

Surfer SEO
Surfer SEO


Surfer emerges as a distinctive force among the tools enumerated herein, wielding its prowess primarily as an SEO auditing tool while simultaneously proving its mettle in the realm of keyword research.

However, what truly sets it apart and garners the attention of discerning users lies in its formidable AI capabilities.


Key components

The arsenal of tools that Surfer brings to the digital battleground is deceptively simple yet immensely potent.

Comprising five key components—Keyword Research, Content Editor, Audit, Domain Planner, and SERP Analyzer—Surfer mirrors the familiar landscape of tools found in its counterparts.

However, its transformative quality lies in the seamless integration of AI, elevating these tools from conventional to actionable.

Keyword Research

Take, for instance, the Keyword Research tool, which not only categorizes topic ideas into clusters aligned with user intent but also seamlessly interfaces with the AI-driven Content Editor.

This convergence allows users to employ Surfer AI to effortlessly construct outlines, compose articles, and optimize content. The real-time provision of structure ratings, related term suggestions, and content scoring facilitates dynamic adjustments to on-page SEO strategies.

Notably, the tool features an innovative outline tab suggesting pertinent questions and heading ideas. Upon completion, collaboration with team members or direct exportation to WordPress further streamlines the content creation process.

SERP Analyzer

The SERP Analyzer, standing head and shoulders above comparable tools in the competitive arena, introduces an interactive chart elucidating the metrics of links within the top 48 positions.

Metrics such as word counts, character counts, keyword density, and partial keywords offer nuanced insights.

Below this chart, the ability to sort SERP links unveils a comparative analysis of competitors, encompassing popular phrases, keywords, common backlinks, and other pertinent elements.

Jasper integration

Beyond its AI prowess, Surfer seamlessly integrates with Jasper, amplifying the artificial intelligence quotient in content creation.

It’s noteworthy, however, that while Jasper integration is inclusive across all subscription tiers, Surfer AI incurs an additional cost of $29 per article. Despite the premium subscription cost, Surfer stands as a premium tool, justifiably meriting its distinction.

Noteworthy endorsements from global industry leaders such as Lenovo, ClickUp, Thomson Reuters, Shopify, and Opera underscore Surfer SEO’s credibility.

Surfer SEO’s Grow Flow

The inclusion of Surfer SEO’s Grow Flow—a growth management tool—adds another layer to its utility.

This tool delivers weekly SEO insights, enabling users to pinpoint high-ranking keywords, explore niche topics, uncover relevant internal links, generate innovative content ideas, and more.

SEO Audit Tool

Meanwhile, the SEO Audit tool serves as a vigilant guardian, identifying errors within the SEO framework.

Insights encompass critical facets such as page speed, keyword density, missing backlinks, and Natural Language Processing (NLP) sentiment. Additionally, the tool enables users to monitor competitors closely, offering invaluable data to enhance their website content.

Surfer Explained in 3 Minutes


  • In summary, Surfer excels in simplifying AI integrations, delivering unparalleled SEO insights, offering seamless content exports to WordPress, and integrating effectively with Grammarly.
  • Its adaptive tone of voice and the accessibility provided by the Chrome extension further enhance its appeal, granting users uninterrupted access to Jasper across varied writing surfaces.


However, Surfer is not without its considerations. The premium cost, non-rollover credits requirement, article-specific charges for Surfer AI, and the absence of comprehensive SEO functionalities like link-building tools warrant prudent consideration.

Ultimately, Surfer finds its niche as an ideal companion for small-scale bloggers, organizations managing multiple websites, and large agencies navigating the intricate landscape of digital SEO in 2024.

2. Semrush



Semrush epitomizes the essence of SEO, being virtually inseparable from the discipline itself.

Recognized as a leading rank tracker, its insights and features exhibit a robust and scalable prowess, adeptly meeting the diverse performance monitoring needs of both Small and Medium-sized Businesses (SMBs) and enterprises.


Standout components

Primarily oriented towards keywords, SERP analysis, and page ranking metrics, Semrush unfolds its utility through a highly detailed dashboard adorned with customizable widgets.

This comprehensive interface provides a thorough overview of a tracked domain’s performance metrics, encompassing authority, backlinks, traffic, organic keywords, and average time on site.

Within their dedicated widgets, users have the flexibility to delve deeper into these metrics or seamlessly convert them into insightful reports.

Additional extensions

As a rank tracker, Semrush predominantly situates its features within the keyword and SERP monitoring spectrum.

Consequently, it may not delve as deeply into content optimization as some competitors.

However, Semrush compensates for this with additional extensions, including its free AI Writing Assistant app. Moreover, its seamless integration with Zapier stands as a testament to its commitment to expanding integration and automation capabilities.

An industry juggernaut

Its prevalence is underscored by its adoption by 30% of Fortune 500 companies, positioning it as an industry juggernaut.

Semrush serves as a pivotal tool for reliable and extensive keyword research, SERP tracking, competitive analysis, technical audits, backlink tracking, and the provision of comprehensive insights into a website’s visibility.

Diverse SEO tools and resources

Harnessing the power of Semrush’s 55+ tools, spanning SEO, content marketing, competitor research, PPC, and social media marketing, marketing professionals can efficiently attract and grow their online audience.

With access to a vast repository of millions of keywords, Semrush empowers users to uncover the most relevant and high-performing keywords for their content.

AI-driven Keyword Magic Tool

The AI-driven Keyword Magic Tool elevates this capability, offering dozens of long-tail keywords, search volume data, and keyword difficulty scores.

In the realm of website auditing, Semrush’s AI-driven site audit feature emerges as a stalwart, identifying technical SEO issues and providing actionable recommendations for improvement.

This meticulous approach ensures optimal site health and heightened search visibility.

Writing Assistant

Semrush’s proficiency extends to content marketing, where the Writing Assistant aids users in creating SEO-friendly content by offering suggestions on readability, keyword usage, and content length.

Market research

The AI capabilities of Semrush transcend into market research, enabling users to unveil competitors’ marketing strategies, analyze website traffic, and discover keyword and backlink gaps.

This wealth of data, presented in its database through machine learning algorithms and quality data providers, empowers businesses to make data-driven decisions, strategically increasing their market share.


In the domain of advertising, Semrush’s AI tools play a pivotal role in optimizing ad spend, monitoring competitor ad copies and landing pages, and analyzing Google Shopping ad campaigns.

Semrush Overview 2023 – Grow Your Online Visibility in 7 Easy Steps


  • A comprehensive suite of high-end rank and keyword tracking tools.
  • A customizable dashboard for enterprise-level functionality.


  • Positioned as a premium-priced tool.
  • Falls slightly short in comparison to all-in-one tools in terms of comprehensive features.

Surfer can be well-performed as an ideal companion for businesses and agencies.

3. Frase



Navigating the intricacies of content optimization for SEO can be a formidable and time-consuming task.

Recognizing this challenge, the minds behind Frase have engineered a tool designed to streamline this process with utmost efficiency.

Embraced by a clientele boasting 30,000 trusted content, including industry heavyweights like Coursera, Merkle, and Digitas, this AI SEO tool emerges as a stalwart companion in the realm of SEO content research and optimization.


A time-saving virtuoso

At the core of Frase’s capabilities is its ability to facilitate the creation of comprehensive content briefs in a matter of minutes.

Rather than subjecting users to hours of painstaking research within SERPs, this tool acts as a time-saving virtuoso, adeptly compiling, analyzing, and consolidating the most pertinent content.

Users can delve into the keywords, headings, and concepts employed by their competitors, with the added flexibility of customizing brief templates to enhance workflow efficiency.

Content optimization

Frase extends its utility to content optimization through an easily navigable text editor, facilitating comparative analysis of your content against that of your competitors.

Google-friendly topics

The tool further contributes by generating a topic list, ensuring the publication of content that aligns seamlessly with Google’s preferences.

Actionable insights

The software’s dashboard serves as a command centre for analyzing content opportunities, categorizing them, and leveraging data from Google Search Console to provide actionable insights.

Analytics capabilities

Notably, Frase’s analytics capabilities extend beyond mere insights; they empower users to identify pages that may be losing rank, prompting timely updates and ensuring sustained excellence in the SEO landscape.

Crash Course section

For those venturing into the Frase ecosystem, a dedicated Crash Course section awaits, offering a swift initiation into the software’s functionality.

The lessons, concise yet comprehensive, are complemented by quick clips serving as practical demonstrations.

Frase, positioned as another formidable AI-powered SEO tool, harnesses the extensive data analytics capabilities of AI to conduct meticulous SEO research.

At its core, the tool features a smart writer tool, enriching content with facts and background research from SERPs, thereby ensuring search-optimized output.

What sets Frase apart is its methodical approach to SEO content creation.

The journey commences with meticulous keyword and topic research, including in-depth competitor analysis. It then seamlessly progresses to delivering SEO content briefs, detailed outlines, and ultimately, optimized drafts.

Introducing Frase: The #1 Rated AI Content Platform


  • Intuitive and user-friendly interface facilitating a seamless user experience.
  • Collaborative tools designed to enhance teamwork dynamics.
  • Chrome extension offers real-time summarization of web articles.


  • AI writer functionality confined to the Pro Add-On.
  • Lacks certain SEO functionalities, notably link-building tools.

Content marketers and marketing agencies can mostly benefit from this tool.

4. Diib



Diib emerges as a sophisticated AI SEO tool, presenting users with a comprehensive suite of insights tailored for the strategic growth of their businesses.

Beyond the realm of merely automating SEO tasks, Diib distinguishes itself by offering a nuanced comparative analysis of performance against industry competitors.


Key objectives

At the core of Diib’s value proposition is a meticulously crafted growth plan, featuring customized objectives and alerts spanning the domains of SEO, social engagement, mobile optimization, and visitor experience.

This strategic roadmap empowers users to not only monitor their SEO keywords and backlinks but also keep a vigilant eye on competitor rankings, and changes, and derive inspiration for new keywords and content ideas.

Automation takes center stage in Diib’s arsenal, extending beyond SEO to encompass website monitoring.

The tool proactively alerts users to potential issues, ranging from speed and security concerns to email deliverability, fluctuations in rankings, and the dynamic activities of competitors.

Diib’s Daily Health Score

Notably, Diib’s Daily Health Score encapsulates an advanced algorithm, evaluating 12 key metrics to provide a holistic measure of a website’s performance.

The Daily Health Score, consolidating a dozen metrics into a singular evaluative score, serves as a compass for assessing a website’s overall performance.

Diib’s user-centric design

Diib’s user-centric design emphasizes simplicity, delivering concise yet impactful analysis, reporting, and visuals that afford a lucid understanding of performance metrics and actionable insights.

With a laser focus on ease of use, Diib streamlines the automation of SEO tasks, ensuring that tracking essential keywords and backlinks becomes a seamless endeavor for users.

The platform elevates its utility by offering a comprehensive view of the competitive landscape, enabling users to monitor changes in competitors’ rankings and stay ahead of industry shifts.

SEO capabilities

This tool serves as an excellent choice for businesses seeking an accessible, cost-effective, and efficient SEO solution.

Diib’s automated SEO capabilities swiftly identify and address issues, while its robust reporting and analytics empower businesses to monitor SEO progress and pinpoint areas for improvement.

Additionally, Diib extends its functionality beyond SEO, managing social media presence and diligently tracking website rankings for pertinent keywords.

Overview of Diib’s Fully Managed Services


  • Affordable pricing plans cater to a range of business needs.
  • Capability to monitor up to six competitors, tracking their rankings and traffic.


  • Lack of distinction between do-follow and no-follow backlinks.
  • The absence of a Chrome extension is a feature present in other tools on this list.

Individuals and owners managing multiple websites will be the best fit for this tool.

5. Alli AI

Alli AI
Alli AI


Alli AI emerges as a game-changer for companies seeking to streamline and automate their SEO efforts with remarkable ease.

Tailored for both SEO teams and agencies, Alli AI empowers users to optimize their websites in a matter of minutes, eliminating the dependency on developers or coding expertise.



Compatibility is a key feature, as it seamlessly integrates into popular content management systems like Shopify and WordPress.

Self-adjusting algorithms

This AI SEO tool stands out for its customizable automation capabilities, allowing users and teams to effortlessly tailor changes for each page. Notably, the strength of Alli AI lies in its self-adjusting algorithms, dynamically adapting to evolving SEO best practices.

Effective time- and task-handling

One of the notable advantages offered by Alli AI is the efficient handling of time-consuming and costly SEO tasks, including the automation of meta tags, link descriptions, alt attributes for images, and more.

This not only leads to a reduction in fulfillment costs and team overhead but also facilitates scalable agency growth. The live editor feature enables immediate modification and optimization of any page content, with changes being published instantly.

Link-building tool

The link-building tool is a valuable asset, providing link recommendations by scrutinizing both prominent websites online and those within your specific industry.

AI reports

Meanwhile, the AI reports feature delivers comprehensive insights crucial for enhancing your SEO strategy, encompassing keyword ranking reports, recommendation exports, and site sales reports.

A no-code solution

Alli AI positions itself as a no-code solution, seamlessly integrating with various content management systems for swift and efficient code and content modifications.

Its centralized dashboard supports a spectrum of SEO tasks, ranging from site optimization and keyword research to audits and backlink building. The AI-driven interlinking feature identifies keywords and creates links to relevant pages within the website.

The installation process is user-friendly and facilitated through a code snippet compatible with major content management systems.

Live Editor

Noteworthy features like the Live Editor enable on-the-fly content optimization within the browser, bypassing the need to navigate through the CMS.

Point-and-click system

The point-and-click system distinguishes itself by allowing users to implement a multitude of on-page code optimizations directly from the dashboard, providing scalability and efficiency in website enhancement.

Quick SEO Automation Demo with Alli AI for SEO


  • Chrome Extension for the Alli AI content editor.
  • Thousands of code and content changes are achievable in minutes.
  • Comprehensive SEO management from a single dashboard.
  • Automated A/B testing for streamlined optimization.


  • Lacks key features such as a dedicated keyword research tool and competitive analysis.
  • Website analysis may exhibit sluggish performance.
  • Positioned as relatively expensive for small businesses.

It is best suitable for small teams, e-commerce stores, and tech hubs.

6. GrowthBar



GrowthBar emerges as a powerhouse in the realm of AI-driven SEO writing tools, revolutionizing the landscape of content creation with its sophisticated features and user-friendly dashboards.

At its core, GrowthBar offers a seamless experience for SEO content creation, providing a one-click scan of Google SERP results.

This quick analysis translates into the generation of SEO-optimized outlines replete with headings, keywords, and internal links.


The 2-Minute Blog Builder

The standout feature is the AI writing assistant, which propels the transition from a mere outline to a fully-fledged 1,500-word blog post in a mere two minutes, significantly expediting the content creation process.

The 2-Minute Blog Builder adds another layer of efficiency, offering drag-and-drop functionality for swift post creation coupled with real-time SEO optimizations. This intuitive approach caters to both seasoned content creators and those venturing into the world of SEO writing.

Content planning

GrowthBar positions itself as a comprehensive solution, supporting content planning through an array of keyword suggestions, difficulty scores, and competitor insights.

Users can visually analyze this wealth of data within the platform’s dashboard, enhancing strategic decision-making.


Beyond its prowess in SEO, GrowthBar diversifies its offerings to include tools for chat, product descriptions, and press releases, consolidating various facets of marketing efforts into a singular platform.

The AI Writing Tool, a standout feature, enables the creation of unique, long-form content in half the time, fostering creativity while maintaining efficiency.


  • Real-time monitoring of numerous keywords simultaneously.
  • Inclusion of GrowthBar Chrome Extension with every subscription.
  • Unlimited keyword research is available in all paid plans.


  • Limited live chat support is available only in the most expensive plan.
  • Notable absence of complete SEO functionality, such as dedicated link-building tools.

GrowthBar, with its innovative approach and feature-rich offerings, stands as a commendable choice for those seeking an AI-powered SEO writing tool that seamlessly integrates into their content creation workflow.


In conclusion, as we navigate the complex and ever-evolving landscape of digital marketing, the significance of harnessing cutting-edge tools cannot be overstated.

The year 2024 brings with it a myriad of challenges and opportunities, and for savvy marketers, the integration of Artificial Intelligence (AI) into their SEO strategies is nothing short of imperative.

The realm of SEO tools has witnessed a paradigm shift, with innovative solutions emerging to empower businesses in automating and optimizing their SEO endeavors.

The top six AI SEO tools discussed in this exploration—Surfer SEO, Semrush, Frase, Diib, Alli AI, and GrowthBar—stand as beacons of technological prowess, each offering a unique set of features designed to streamline and elevate your SEO game.

Surfer SEO

Surfer SEO, with its compelling AI features, transcends traditional SEO auditing tools.

Its integration of AI into keyword research, content editing, and SERP analysis sets it apart, providing users with actionable insights to enhance their on-page SEO strategies.

The collaboration with Jasper further exemplifies its commitment to delivering premium AI-driven solutions.


This household name in the SEO realm, continues to dominate with its massive suite of rank and keyword tracking tools.

It offers comprehensive insights into keyword research, SERP tracking, competitive analysis, and technical audits.

The AI capabilities extend across various facets, from content creation and optimization to market research, making it an indispensable ally for marketers seeking an all-encompassing SEO toolkit.


Frase emerges as a beacon for efficient content creation and optimization.

Its AI-driven content briefs, thorough keyword research, and the ability to analyze competitor insights make it an invaluable asset for marketers striving to stay ahead in the SEO game.

The Crash Course section provides a seamless onboarding experience, ensuring users can leverage the tool’s capabilities effectively from the outset.


Diib, positioned as an AI SEO tool with a focus on simplicity, offers businesses a concise yet impactful solution.

Its daily health score, advanced algorithm, and 12-metric evaluation provide a comprehensive understanding of website performance.

Diib’s user-friendly interface, coupled with its automated SEO tool, makes it an attractive choice for businesses looking for an affordable and effective SEO solution.

Alli AI

Alli AI distinguishes itself with its no-code approach to website optimization and SEO management.

This versatile platform seamlessly integrates with various content management systems, facilitating swift code and content modifications.

The point-and-click system, coupled with the AI-driven interlinking feature, offers scalability and efficiency, making it an ideal choice for small teams, e-commerce stores, and tech hubs.


GrowthBar, a dynamic AI-powered SEO writing tool, redefines content creation with its streamlined dashboards and intuitive features.

The one-click scan of Google SERP results, AI writing assistant, and the 2-Minute Blog Builder contribute to a swift and efficient content creation process.

GrowthBar’s expansion beyond SEO into chat, product descriptions, and press releases positions it as a versatile solution for consolidating various marketing efforts.

In the ever-accelerating digital landscape, the integration of AI SEO tools becomes not just a choice but a necessity.

These top AI SEO tools represent the pinnacle of innovation, offering marketers the tools they need to navigate the complexities of SEO in 2024 and beyond.

As businesses strive for online visibility, brand authority, and competitive edge, embracing these AI-driven solutions becomes a strategic imperative, ensuring a future-proof and highly optimized SEO strategy.

The year 2024 beckons a new era in SEO automation, and with these tools at your disposal, you’re well-equipped to lead the charge.

If you are looking for a top-class digital marketer, then book a free consultation slot here.

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People also ask

What is the best SEO AI tool?

Determining the best SEO AI tool depends on specific needs. Semrush excels in comprehensive SEO insights, Surfer SEO integrates powerful AI features, Frase streamlines content creation, Diib offers simplicity, Alli AI provides a no-code solution, and GrowthBar redefines content creation dynamics. Choose based on your unique requirements.

How to automate SEO using AI?

Automating SEO with AI involves tools like Semrush for comprehensive insights, Surfer SEO for AI-driven content optimization, Frase for streamlined content creation, Diib for simplicity, Alli AI for no-code solutions, and GrowthBar for dynamic content creation. Tailor your choice to match your specific needs.

Can SEO be replaced by AI?

AI complements but doesn’t replace SEO. AI tools enhance efficiency, automate tasks, and offer insights, but human strategy, creativity, and understanding of user intent remain vital. The synergy of AI and human expertise maximizes SEO effectiveness in the evolving digital landscape.