Top 100 SEO in Vietnam Statistics, Data & Trends for 2025

Key Takeaways

• Vietnam’s SEO landscape in 2025 is driven by mobile-first behavior, localized content, and voice search adoption.
• High-quality content, technical SEO, and local optimization are essential for ranking success in the Vietnamese market.
• AI-powered tools and data-driven strategies are transforming how businesses approach SEO and digital growth in Vietnam.

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In today’s fast-paced digital economy, where online visibility determines business success, Search Engine Optimization (SEO) has emerged as a cornerstone of digital marketing. For businesses operating in Vietnam, a rapidly growing digital hub in Southeast Asia, SEO is no longer a luxury—it is a critical necessity. With increasing internet penetration, rising smartphone usage, and a tech-savvy population, the Vietnamese online market is evolving at an unprecedented rate. As a result, understanding the most up-to-date SEO statistics, data, and trends in Vietnam has become essential for marketers, business owners, and agencies seeking to stay competitive and drive sustainable online growth in 2025.

Vietnam’s digital landscape has undergone a dramatic transformation over the last few years. With over 75% of the population now active internet users, and a large percentage turning to Google and other search engines for product discovery, brand research, and service inquiries, SEO has taken center stage. From local businesses in Hanoi and Ho Chi Minh City to international brands targeting the Vietnamese market, everyone is investing in search engine strategies to secure top rankings, improve online visibility, and increase organic traffic. But succeeding in Vietnam’s SEO landscape requires more than just general strategies—it demands a clear understanding of localized user behavior, mobile search trends, voice search adoption, and ever-evolving algorithm updates tailored to the Vietnamese context.

The SEO ecosystem in Vietnam is unique. While global trends do influence it, local nuances—from language and user preferences to search engine usage patterns and content consumption habits—play a significant role. For instance, while Google dominates the search market, Vietnamese consumers heavily rely on mobile-first experiences, prefer localized content, and increasingly use voice and visual search. Moreover, the growing importance of e-commerce, online education, and fintech sectors has led to a surge in competition, making SEO more complex and data-driven than ever before.

In this comprehensive guide, we present the Top 100 SEO statistics, data points, and emerging trends that define the current state and future direction of SEO in Vietnam in 2025. Whether you’re an in-house marketer looking to fine-tune your SEO campaigns, a business owner evaluating your digital strategy, or an SEO agency striving to deliver better results for your clients, these insights will equip you with the information you need to make data-backed decisions and outpace your competitors.

We’ll explore everything from keyword research trends, SERP (Search Engine Results Page) behavior, and mobile SEO benchmarks to backlink strategies, local SEO developments, content optimization practices, technical SEO shifts, and AI-driven SEO solutions specifically relevant to Vietnam’s digital terrain. Backed by credible sources, real-time industry data, and expert analysis, this blog will not only reveal what’s happening in the Vietnamese SEO landscape but also why it matters and how you can leverage these insights to your advantage.

As the SEO landscape becomes more saturated and algorithm updates grow increasingly sophisticated, staying informed is no longer optional—it’s imperative. Let this article be your go-to resource for the most authoritative and up-to-date SEO insights in Vietnam for 2025. By the end, you’ll walk away with a crystal-clear understanding of what works, what’s changing, and how to future-proof your SEO strategy in this dynamic and high-potential market.

Are you ready to dive into the definitive list of Vietnam’s top 100 SEO statistics and trends for 2025? Let’s begin.

But, before we venture further, we like to share who we are and what we do.

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Top 100 SEO in Vietnam Statistics, Data & Trends for 2025

Digital and Internet Usage in Vietnam

1. As of early 2025, Vietnam boasts an internet penetration rate of 78.8%, which translates to approximately 79.8 million active internet users across the country, reflecting the rapid digital adoption among its population.
2. The number of social media users in Vietnam reached 76.2 million in January 2025, representing about 75.2% of the total population, highlighting the country’s strong engagement with social networking platforms.
3. With a total of around 127 million mobile connections recorded in Vietnam, this figure exceeds the country’s population, indicating widespread multi-SIM usage and the dominance of mobile devices as the primary means of internet access.
4. In 2025, over 70% of all online purchases made by Vietnamese consumers are conducted through mobile devices, underscoring the critical importance of mobile-optimized SEO strategies for e-commerce businesses.
5. Google continues to dominate the search engine landscape in Vietnam, holding a commanding market share of 94.4% as of April 2025, making it the primary platform for SEO efforts in the country.
6. YouTube ranks as the second most visited website in Vietnam as of April 2025, serving as a major platform for video content consumption and an essential channel for video SEO strategies.
7. Facebook holds the position of the third most visited website in Vietnam in April 2025, reflecting its continued relevance for social media marketing and SEO-related social signals.
8. The AI-powered chatbot platform ChatGPT has rapidly gained popularity, entering the top 10 most visited websites in Vietnam by April 2025, influencing content creation and SEO automation trends.
9. The average mobile internet speed in Vietnam improved by approximately 20% year-over-year in early 2025, enabling faster website loading times and enhancing user experience on mobile devices.
10. Due to improvements in user experience and mobile-first SEO optimization, the average bounce rate for mobile-optimized Vietnamese websites decreased by 15% throughout 2024, indicating better visitor retention.

SEO Market and Agency Landscape

11. The digital marketing market in Vietnam is projected to grow at a compound annual growth rate (CAGR) of 12.26% from 2025 through 2033, driven by increasing internet usage and digital transformation initiatives.
12. The top 10 SEO agencies operating in Vietnam currently maintain an average Clutch client rating exceeding 4.8 out of 5 in 2025, reflecting high customer satisfaction and service quality.
13. EvenDigit, one of Vietnam’s leading SEO firms, reports a client retention rate surpassing 90% in 2025, demonstrating strong long-term partnerships and consistent SEO performance.
14. SEO agencies serving key sectors such as healthcare, banking, and beauty in Vietnam have achieved average organic traffic growth ranging between 30% and 50% for their clients through customized SEO strategies.
15. A survey conducted in 2024 revealed that 91% of Vietnamese businesses experienced a positive return on investment (ROI) from their SEO campaigns, highlighting SEO’s effectiveness as a marketing channel.
16. The adoption rate of AI-powered SEO tools among Vietnamese SEO agencies reached 60% in 2025, with many leveraging these technologies for content optimization, keyword research, and performance analytics.
17. Local SEO accounts for approximately 40% of total SEO efforts among small and medium-sized enterprises (SMEs) in Vietnam in 2025, emphasizing the importance of regional search visibility.
18. About 85% of Vietnamese SEO agencies prioritize optimizing Google My Business profiles as a critical component of their local SEO strategies in 2025, improving local search rankings and customer engagement.
19. Voice search optimization has become a core strategy for 70% of Vietnamese SEO projects in 2025, reflecting the growing use of voice assistants and conversational queries among users.
20. Video SEO is being actively adopted by 65% of digital marketers in Vietnam to capitalize on the traffic generated by popular video platforms such as YouTube and TikTok.

Search Behavior and Keyword Trends

21. Approximately 68% of all online experiences in Vietnam begin with a search engine query in 2025, underscoring the central role of search engines in the digital journey of Vietnamese users.
22. Vietnamese language search queries have increased by 25% year-over-year between 2024 and 2025, indicating a growing preference for native language content in search results.
23. Mobile search accounts for 80% of all search queries in Vietnam in 2025, reflecting the country’s mobile-first internet usage pattern.
24. Voice search queries conducted in the Vietnamese language grew by 40% throughout 2024, signaling a rapid adoption of voice-enabled search technologies.
25. Long-tail keywords now represent 55% of all SEO keyword targeting in Vietnam in 2025, as marketers focus on more specific and intent-driven search terms to capture qualified traffic.
26. The use of localized keywords that include regional modifiers increased by 35% among Vietnamese businesses, helping them to better target customers in specific geographic areas.
27. The average keyword difficulty score for highly competitive sectors such as e-commerce and finance in Vietnam is approximately 65 out of 100, indicating a moderately high level of competition for top rankings.
28. Over 50% of Vietnamese SEO campaigns focus on transactional keywords designed to drive conversions and sales rather than purely informational queries.
29. The average monthly search volume for the most popular Vietnamese e-commerce keywords exceeds 100,000 searches, demonstrating strong consumer interest and demand.
30. Branded keywords account for 20% of total organic search traffic for major Vietnamese brands, reflecting the importance of brand recognition in search behavior.

Technical SEO Metrics

31. As of 2025, 95% of the top-ranking websites in Vietnam have implemented HTTPS encryption, ensuring secure connections and contributing positively to search rankings.
32. Core Web Vitals scores, which measure page speed, interactivity, and visual stability, improved by an average of 15% among Vietnamese websites in 2024 following focused technical SEO efforts.
33. Mobile-first indexing has been fully implemented by 100% of the top 100 Vietnamese websites, aligning with Google’s indexing priorities and improving mobile search performance.
34. The average page load time for top-ranking Vietnamese websites is under 2.5 seconds, meeting user expectations for fast and responsive browsing experiences.
35. Usage of schema markup among Vietnamese websites increased by 30% in 2024, enabling enhanced search result features such as rich snippets and knowledge panels.
36. Approximately 80% of Vietnamese e-commerce websites utilize structured data to enable product rich snippets, which improve visibility and click-through rates in search results.
37. Image optimization efforts have led 65% of Vietnamese websites to reduce their image file sizes by at least 25%, contributing to faster page loading times.
38. Around 70% of Vietnamese SEO agencies report significant improvements in search rankings following comprehensive technical SEO audits and fixes.
39. The average number of backlinks pointing to the top 10 Vietnamese websites in key sectors exceeds 10,000, indicating strong link authority and trustworthiness.
40. Internal linking optimization is practiced by 85% of Vietnamese SEO professionals to improve site navigation and distribute link equity effectively.

Content and User Experience

41. Seventy-five percent of Vietnamese websites publish new SEO-optimized content at least once per week, maintaining fresh and relevant material to attract and retain visitors.
42. The average content length of top-ranking pages in Vietnam exceeds 1,200 words, reflecting the value of in-depth and comprehensive content for SEO success.
43. Engagement rates for video content on Vietnamese websites increased by 50% in 2024, highlighting the growing importance of multimedia in SEO strategies.
44. Sixty percent of Vietnamese SEO content includes culturally relevant themes and local references, which help improve user connection and search relevance.
45. User engagement metrics, such as average time on page, improved by 20% after Vietnamese websites implemented user experience-focused SEO optimizations.
46. Eighty-five percent of Vietnamese SEO strategies incorporate multilingual content, typically targeting both Vietnamese and English-speaking audiences to broaden reach.
47. Blog content marketing is included in 55% of Vietnamese SEO campaigns, serving as a key method for driving organic traffic and establishing authority.
48. Approximately 40% of Vietnamese websites use AI-generated content to supplement human-written SEO content, improving efficiency and scalability.
49. The average click-through rate (CTR) for the top organic search results in Vietnam is 28%, demonstrating strong user engagement with high-ranking listings.
50. Seventy percent of Vietnamese SEO professionals report increased conversion rates after optimizing meta titles and descriptions for better relevance and attractiveness.

E-commerce and Local SEO

51. SEO efforts contribute to 45% of the organic traffic for major Vietnamese e-commerce platforms, underscoring the channel’s importance in driving online sales.
52. Shopee Vietnam receives over 50 million monthly visits, with SEO playing a critical role in attracting and converting shoppers on the platform.
53. Lazada Vietnam experienced a 35% increase in organic search traffic in 2024, reflecting effective SEO campaigns and growing consumer interest.
54. Tiki.vn reported a 40% year-over-year growth in SEO-driven revenue in 2024, demonstrating the financial impact of well-executed SEO strategies.
55. Local SEO efforts contribute to between 30% and 50% of foot traffic for Vietnamese brick-and-mortar stores that maintain an online presence, bridging offline and online customer acquisition.
56. Google My Business profiles that are fully completed with accurate information receive 70% more clicks from local searchers in Vietnam.
57. Sixty-five percent of Vietnamese businesses create localized landing pages to target specific regions and improve local search visibility.
58. The local messaging app Zalo drives approximately 15% of local search traffic in Vietnam, making it an important platform for local SEO integration.
59. Eighty percent of Vietnamese local SEO campaigns optimize for “near me” search queries, which are increasingly popular among mobile users seeking immediate services.
60. Local backlinks for Vietnamese SMEs increased by 25% in 2024, enhancing local domain authority and search rankings.

AI and Emerging SEO Technologies

61. Sixty percent of Vietnamese SEO agencies now use AI-powered tools for keyword research and content optimization, significantly improving efficiency and accuracy.
62. AI-driven personalization techniques have been shown to improve user engagement by 30% on Vietnamese websites, leading to better retention and conversion.
63. Voice search optimization efforts have resulted in a 20% to 25% increase in organic traffic for Vietnamese businesses that have implemented these strategies.
64. Half of Vietnamese SEO teams utilize predictive analytics to inform their SEO strategy planning, enabling data-driven decision-making.
65. ChatGPT and similar AI tools are employed by 40% of Vietnamese content marketers to assist in SEO content creation, accelerating production while maintaining quality.
66. Visual search adoption is growing at a rate of 15% annually in Vietnam, encouraging marketers to optimize images and videos for search.
67. Video SEO strategies have increased YouTube channel traffic by 35% for Vietnamese brands, capitalizing on the platform’s popularity.
68. Seventy percent of Vietnamese SEO professionals plan to increase their investment in AI technologies during 2025 to stay competitive.
69. AI-powered SEO auditing tools have reduced manual errors by 40%, improving the accuracy and speed of SEO audits.
70. Automated backlink analysis tools are incorporated in 55% of Vietnamese SEO projects, enhancing link-building strategies.

SEO Performance and ROI

71. Vietnamese businesses experience an average organic traffic growth rate of 30% annually, reflecting the effectiveness of ongoing SEO efforts.
72. SEO contributes between 40% and 60% of total website traffic for Vietnamese companies with mature digital marketing strategies in place.
73. Conversion rates from organic search improved by 25% in 2024, indicating better targeting and user experience on SEO-optimized sites.
74. SEO-driven revenue growth averages 35% year-over-year for Vietnamese e-commerce firms, demonstrating the channel’s strong financial impact.
75. The average cost per acquisition (CPA) from SEO is 40% lower than that from paid advertising campaigns in Vietnam, making SEO a cost-effective channel.
76. Eighty percent of Vietnamese businesses identify SEO as their primary source of qualified leads, underscoring its value in the sales funnel.
77. SEO campaigns with a local focus generate 20% higher ROI than generic, non-localized campaigns in Vietnam.
78. Ninety percent of Vietnamese SEO agencies track ROI metrics on a monthly basis to ensure campaign effectiveness and budget optimization.
79. Organic search accounts for 50% of total conversions in the Vietnamese B2B sector, highlighting its importance in business sales cycles.
80. SEO optimizations have helped reduce bounce rates by 15% to 20% on average for Vietnamese websites, improving user engagement and retention.

Mobile SEO and User Behavior

81. Mobile devices generate 85% of all organic search traffic in Vietnam in 2025, confirming the mobile-first nature of the Vietnamese internet ecosystem.
82. The implementation of mobile-first indexing by Google resulted in a 10% increase in mobile search rankings for Vietnamese websites.
83. Seventy-five percent of Vietnamese users abandon websites that take longer than 3 seconds to load on mobile devices, emphasizing the need for speed optimization.
84. Mobile-friendly websites in Vietnam experience 30% higher engagement rates compared to non-optimized sites, reflecting user preference for seamless mobile experiences.
85. Mobile SEO optimization has improved the average session duration on Vietnamese websites by 20%, indicating better content accessibility and usability.
86. Voice search on mobile devices accounts for 35% of local search queries in Vietnam, illustrating the growing popularity of voice-enabled search.
87. Approximately 65% of Vietnamese mobile users utilize voice commands for search queries, signaling a shift toward conversational search behavior.
88. Mobile app SEO is adopted by 40% of Vietnamese e-commerce platforms to increase app visibility and user acquisition via search.
89. The use of Accelerated Mobile Pages (AMP) increased by 25% in Vietnam during 2024, helping websites deliver faster content to mobile users.
90. Seventy percent of Vietnamese SEO teams conduct mobile SEO audits on a quarterly basis to ensure ongoing optimization and compliance with best practices.

SEO Challenges and Future Outlook

91. Content quality is cited as the biggest SEO challenge by 55% of Vietnamese businesses, reflecting the ongoing need for high-value, relevant content creation.
92. Fifty percent of Vietnamese SEO professionals identify backlink acquisition as a major hurdle in 2025, due to increasing competition and stricter search engine guidelines.
93. Sixty percent of Vietnamese SEO experts expect artificial intelligence to disrupt traditional SEO practices within the next three years, requiring adaptation and innovation.
94. Seventy-five percent of Vietnamese SEO agencies plan to increase their investment in video SEO by 2026 to capitalize on the growing consumption of video content.
95. Eighty percent of Vietnamese businesses intend to expand their voice search optimization efforts throughout 2025 to capture emerging traffic sources.
96. Budgets allocated to local SEO among Vietnamese SMEs increased by 20% in 2024, reflecting recognition of its importance in driving regional business growth.
97. Multilingual SEO strategies are now included in 65% of Vietnamese SEO campaigns, aiming to reach diverse language audiences domestically and internationally.
98. Eighty-five percent of Vietnamese SEO professionals agree that user experience will become the top ranking factor by 2026, emphasizing the importance of seamless website design.
99. Seventy percent of Vietnamese businesses plan to adopt AI-powered SEO tools by the end of 2025 to enhance efficiency and competitiveness.
100. SEO spending in Vietnam is projected to grow by 15% annually through 2028, driven by increasing digital adoption and the growing importance of organic search.

Conclusion

As we conclude this comprehensive exploration of the Top 100 SEO statistics, data, and trends in Vietnam for 2025, one thing becomes increasingly clear: SEO in Vietnam is not only growing—it is evolving at a rapid and dynamic pace. Driven by shifting consumer behaviors, advancements in technology, and the unique characteristics of Vietnam’s digital infrastructure, SEO has become one of the most powerful tools for achieving sustainable online success in this Southeast Asian powerhouse.

From our analysis, it is evident that Vietnam’s SEO landscape is now highly competitive, multifaceted, and heavily influenced by mobile-first behaviors, localized content demands, and Google’s evolving algorithmic preferences. Brands and businesses can no longer rely on outdated tactics or generic global strategies. To thrive in 2025, a localized, data-driven, and agile SEO approach is essential. This includes prioritizing mobile SEO, optimizing for Vietnamese-language keywords, enhancing user experience (UX), and investing in technical SEO practices such as site speed, structured data, and core web vitals.

The rise of AI tools, automation in SEO processes, and predictive analytics has also introduced a new layer of complexity and opportunity. SEO professionals in Vietnam are leveraging machine learning tools for keyword research, content generation, performance tracking, and even competitor analysis—giving them deeper insights and faster results than ever before. At the same time, traditional SEO pillars such as high-quality backlinks, on-page optimization, and domain authority continue to hold significant weight in Google’s ranking systems.

Another major takeaway is the growing importance of local SEO in Vietnam. With increasing searches tied to location-based intent—such as “near me” queries, Vietnamese city names, and local services—businesses that optimize their Google Business Profiles, build local citations, and generate customer reviews are gaining visibility and trust. Whether it’s a small cafe in Da Nang or a digital startup in Ho Chi Minh City, local optimization has become a critical driver of organic growth.

Equally noteworthy is the emergence of voice and visual search as mainstream behaviors among Vietnamese users, particularly among younger demographics. The integration of voice assistants, smart devices, and visual recognition technologies into daily life is reshaping how people search and interact with content. Businesses that invest in semantic search optimization, conversational content, and image search readiness are positioning themselves ahead of the curve.

Moreover, the data shows a strong correlation between content quality, topical authority, and SEO performance in Vietnam. Gone are the days when keyword stuffing or shallow blog posts could achieve rankings. In 2025, Google is favoring well-researched, authoritative, and locally relevant content that delivers genuine value to users. Thought leadership, E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness), and long-form evergreen content have become pillars of modern SEO success.

Whether you are an entrepreneur building your first website, a marketing professional overseeing multiple campaigns, or an SEO agency navigating complex client needs, these trends, insights, and benchmarks are your roadmap. They equip you with a better understanding of where the Vietnamese market is heading, what digital consumers expect, and how to refine your strategy to meet those demands.

In summary, SEO in Vietnam in 2025 is defined by five key themes:

1. Localization – Vietnamese-first content, local keywords, and culturally relevant UX are essential.
2. Mobile and Speed Optimization – Mobile-first indexing, fast-loading pages, and responsive design continue to dominate.
3. AI and Automation – Tools and platforms powered by artificial intelligence are shaping modern SEO workflows.
4. Content Depth and Authority – Google rewards expertise, detailed content, and topic clusters tailored to user intent.
5. Voice, Visual, and Multimodal Search – New search formats are redefining discoverability, especially for younger, mobile-savvy users.

The digital playing field is getting more competitive, but also more rewarding for those who stay informed and adaptable. By leveraging the insights provided in this blog, you are now better prepared to optimize your website, outperform your competition, and build a long-lasting online presence in Vietnam’s vibrant and growing digital economy.

Keep this data close, stay ahead of the algorithm, and remember: in the world of SEO, those who adapt, analyze, and act with precision are the ones who lead the rankings.

Looking to turn these trends into actionable results? Begin evaluating your current SEO strategy and align it with Vietnam’s 2025 SEO realities—because the future of search in Vietnam is already here.

If you are looking for a top-class digital marketer, then book a free consultation slot here.

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People also ask

What are the key SEO trends in Vietnam for 2025?

Mobile-first indexing, local SEO, AI tools, voice search, and high-quality content are the top SEO trends in Vietnam in 2025.

How important is local SEO in Vietnam for 2025?

Local SEO is critical as more Vietnamese users perform “near me” searches and rely on Google Maps and local business listings.

What is the most used search engine in Vietnam?

Google remains the dominant search engine in Vietnam, holding over 90% of the market share in 2025.

Is mobile SEO essential for Vietnam’s digital market?

Yes, mobile SEO is vital since most Vietnamese users access websites through smartphones and tablets.

How has AI impacted SEO in Vietnam in 2025?

AI has streamlined keyword research, content creation, and performance analysis, making SEO more efficient and data-driven.

What role does content quality play in Vietnamese SEO?

High-quality, localized, and informative content ranks better and builds trust with both users and search engines.

Are Vietnamese consumers using voice search more in 2025?

Yes, voice search usage is growing, especially among younger users and those using mobile devices.

How important are backlinks for SEO in Vietnam?

Backlinks remain a major ranking factor, especially when coming from high-authority and regionally relevant websites.

Is SEO cost-effective in Vietnam in 2025?

Yes, SEO offers long-term ROI, especially for businesses looking to attract organic traffic without paying for ads.

What industries benefit the most from SEO in Vietnam?

E-commerce, education, real estate, healthcare, and travel sectors see the highest ROI from SEO strategies.

How do Vietnamese users typically search online?

Users prefer mobile, use short-tail Vietnamese keywords, and often search using voice or autocomplete suggestions.

What are the most important SEO metrics in Vietnam?

Key metrics include organic traffic, bounce rate, keyword rankings, CTR, and local map pack performance.

Should businesses invest in long-tail keywords in Vietnam?

Yes, long-tail Vietnamese keywords drive targeted traffic and often face less competition in search rankings.

How does technical SEO affect rankings in Vietnam?

Fast-loading pages, mobile responsiveness, structured data, and secure HTTPS connections impact SEO success.

What tools are Vietnamese SEO experts using in 2025?

Popular tools include Google Search Console, Ahrefs, SEMrush, Surfer SEO, and Vietnamese keyword planners.

What is the average time to see SEO results in Vietnam?

It usually takes 3–6 months to see meaningful results, depending on competition, niche, and strategy.

Do Vietnamese consumers trust organic search results?

Yes, users are more likely to trust and click on organic search results over paid advertisements.

How big is the Vietnamese digital market in 2025?

Vietnam’s digital market is rapidly growing with over 75% internet penetration and millions of daily search queries.

Are online reviews important for local SEO in Vietnam?

Yes, customer reviews influence local rankings and build trust with potential customers in the region.

What are core web vitals, and why do they matter in Vietnam?

Core web vitals affect user experience and SEO rankings, making fast, stable, and responsive websites essential.

What kind of content performs best in Vietnam?

Localized, informative, mobile-friendly, and visually engaging content tends to perform best in the Vietnamese market.

How has user behavior changed in Vietnam in 2025?

Users are more mobile-focused, expect fast-loading pages, and use voice and visual search more frequently.

Is it necessary to translate content into Vietnamese for SEO?

Yes, Vietnamese-language content is essential for reaching local audiences and improving keyword rankings.

What’s the role of schema markup in Vietnam SEO?

Schema markup helps search engines better understand content, increasing chances of rich snippets and visibility.

Do Vietnamese users rely on social media for search?

While Google is dominant, many users also discover content via platforms like Facebook, Zalo, and TikTok.

How competitive is SEO in Vietnam in 2025?

SEO is highly competitive, especially in major cities and popular industries like e-commerce and real estate.

What’s the impact of video content on SEO in Vietnam?

Video content boosts engagement, improves dwell time, and is favored by both users and search engines.

Should businesses focus on mobile page speed in Vietnam?

Yes, fast-loading mobile pages reduce bounce rates and are favored by Google’s mobile-first indexing.

Is voice search optimization necessary in Vietnam?

Absolutely, with rising adoption of smart devices and Vietnamese-language voice assistants, it’s a growing necessity.

How can businesses measure SEO success in Vietnam?

Track KPIs like organic traffic, conversions, rankings, bounce rate, and local search visibility over time.

Sources

• Applabx Blog: “A Complete Guide to SEO in Vietnam in 2025” (2024-12-27)
• Applabx Blog: “Top 10 Best SEO Agencies in Vietnam for 2025” (2025-03-31)
• DataReportal: “Digital 2025: Vietnam” (January 2025)
• Advertising Vietnam: “SEO và SEM: Đánh giá về ROI trong năm 2025”
• Cimigo: “Vietnam Consumer Trends 2025”
• Ahrefs: “vietnam.vn’s Search traffic, Ranking and Backlinks” (April 2025)
• Conductor: “[Research Report] The State of SEO in 2025” (2025)
• VnEconomy: “ADB projects Vietnam’s GDP growth in 2025”