During its annual Connect conference, Meta introduced a series of groundbreaking AI advancements set to enrich its suite of applications and devices.

Meta is poised to introduce an AI-driven virtual assistant, seamlessly integrated with Microsoft Bing, alongside a suite of fresh image editing features and AI-generated stickers designed for messaging purposes.

Of all the noteworthy revelations, perhaps the most captivating is the revelation that a selection of the forthcoming AI chatbot personas will be lent their voices by none other than renowned celebrities such as Snoop Dogg, Tom Brady, and Kendall Jenner.

Here is a snapshot of the latest new features.

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Meta New AI Experiences

  1. Integration of AI-generated stickers into messaging applications
  2. Image Editing With AI on Instagram
  3. Meta AI Assistant
  4. New AI Characters
  5. New AI Creation Channels and Methods

1) Integration of AI-generated stickers into messaging applications

Source: Meta

Meta has embarked on a new venture by introducing AI-generated stickers to its suite of messaging applications.

This innovation empowers users to transform text prompts into tailor-made stickers, offering a fresh and dynamic means of self-expression.

Behind this feature’s magic lies the utilization of advanced AI models, including the likes of Llama 2 and Emu.

These formidable AI algorithms work in harmony to generate an array of creative and personalized stickers, enriching the landscape of communication within chats and stories.

The rollout of AI-generated stickers is set to unfold gradually, with English-speaking users having the privilege of accessing this feature in the coming month.

Meta’s foray into AI-driven visual expressions ushers in a wave of creativity and individuality for users across its messaging platforms.

2) Image Editing With AI on Instagram

Instagram is unveiling a pair of innovative tools that harness the power of artificial intelligence to revolutionize image editing.

These new features, known as “Restyle” and “Backdrop,” empower users to undergo transformative image enhancements and collaborative image creation.

Restyle and Backdrop draw upon cutting-edge AI technology, specifically leveraging the capabilities of Emu and Meta’s proprietary “Segment Anything Model.”

These sophisticated algorithms work in tandem to deliver an array of image editing possibilities that were previously unimaginable.

Source: Meta
Source: Meta

Images that undergo the creative wizardry of Restyle and Backdrop will be distinctly marked to signify their AI-assisted transformation, offering users a transparent and engaging experience in the realm of digital image manipulation.

3) Meta AI Assistant

In a significant advancement within the digital landscape, Meta is gearing up to unveil its groundbreaking conversational AI assistant, known as “Meta AI,” set to revolutionize the user experience across multiple platforms.

This innovative assistant is poised to make its presence felt on WhatsApp, Messenger, and Instagram, promising to reshape the way individuals interact with these popular applications.

At its core, Meta AI is engineered to provide users with real-time information, thanks to its seamless integration with the formidable Microsoft Bing search engine.

What sets it apart is its remarkable ability to generate photorealistic images directly from text prompts, offering users a unique blend of information and creative expression.

Meta envisions a multitude of scenarios where Meta AI can be a game-changer.

For instance, within a group chat, users can leverage Meta AI to collectively decide on the best hiking trail to explore or even design a digital merit badge to commemorate their adventures.

Behind the scenes, Meta AI’s language model draws from extensive research, including Meta’s Llama 2 and various other research initiatives.

Meta AI’s reach extends far and wide, encompassing platforms such as WhatsApp, Messenger, Instagram, and soon, Ray-Ban Meta smart glasses and Quest 3.

Meta AI Assistant. Source: Meta
Meta AI Assistant. Source: Meta

Fueled by a custom model that harnesses the technological prowess of Llama 2 and Meta’s latest large language model (LLM) research, Meta AI offers users a dynamic and lifelike interaction experience.

In text-based conversations, it seamlessly taps into real-time information through Meta’s strategic partnership with Bing, while also serving as a robust tool for image generation.

4) New AI Characters

In a groundbreaking move, Meta has gone above and beyond by unveiling a captivating ensemble of 28 additional AI characters destined for integration within its messaging applications.

Each of these characters possesses a richly crafted backstory and a unique personality, ensuring a diverse and engaging user experience.

What truly sets these AI characters apart is the star-studded lineup behind their voices.

New AI Characters. Source: Meta
New AI Characters. Source: Meta

Some are brought to life by renowned celebrities such as Snoop Dogg, distinguished athletes like Tom Brady, and influential figures like Kendall Jenner.

The intention is clear: Meta aims to create an interaction akin to chatting with familiar individuals, seamlessly blending the lines between human and AI.

To further enhance the connection between users and these AI personas, Meta has equipped each character with its own social media profile, allowing users to delve into their backgrounds and unique traits.

As of now, this transformative initiative is in the beta phase, with the initial rollout focused on users within the United States.

However, Meta has ambitious plans on the horizon, with intentions to introduce more characters, including notable personalities such as Bear Grylls, Chloe Kim, and Josh Richards, in the near future.

This expansion promises to enrich the digital landscape with an array of AI-driven personalities, each ready to engage users in unique and memorable ways.

5) New AI Creation Channels and Methods

In an exciting forward-looking initiative, Meta has set its sights on the launch of AI Studio, an ambitious platform set to grant third-party developers the capacity to craft their own AI entities destined for integration within Meta’s expansive suite of messaging services.

Developers will be granted access to a robust set of APIs, initially for building within the Messenger platform, with strategic expansion plans that extend to the WhatsApp ecosystem.

This innovative endeavor opens up a wealth of opportunities for businesses, allowing them to design AI characters that align closely with their brand values and significantly enhance the quality of customer service interactions.

Moreover, content creators and entrepreneurs will find themselves equipped with the means to extend their virtual presence seamlessly across Meta’s suite of applications.

In tandem with this development, Meta is diligently working on the creation of a “sandbox” environment, providing users with a safe space to explore the art of crafting their own AI creations.

This foray into user-generated AI promises to be a fascinating journey into the realms of creativity and innovation.

However, Meta’s ambitions do not stop here.

As their AI portfolio continues to expand, the company envisions bringing this sandbox experience into the metaverse, where users can immerse themselves in crafting AIs with heightened realism and interconnectedness.

This vision represents a remarkable step toward a future where AI becomes an integral part of our digital and virtual lives, tailored to individual preferences and creative aspirations.


Meta’s recent unveiling of AI initiatives underscores the company’s unwavering commitment to infusing cutting-edge artificial intelligence throughout its expansive suite of digital platforms.

As Meta ushers in this new era of AI capabilities, it remains steadfast in upholding principles of transparency in content generation and responsible development practices. These principles are paramount in ensuring that the deployment of AI technologies aligns with ethical standards and prioritizes user safety.

In this transformative landscape, users stand to reap significant benefits, including heightened connectivity, boosted productivity, and enriched entertainment experiences. However, it’s essential to exercise vigilant scrutiny over the ethical and safety aspects of this technology, recognizing its potential impact on the digital sphere.