Home Explainer Videos What are Explainer Videos and How They Work

Explainer Videos

What are Explainer Videos and How They Work

April 13, 2025

Key Takeaways

Explainer videos simplify complex ideas, making them ideal for boosting brand awareness and engagement.
There are various types of explainer videos, including animation, live-action, and whiteboard, each suited for different purposes.
A well-crafted explainer video can improve conversion rates, enhance SEO, and drive customer action with a clear call-to-action.

In today’s fast-paced digital world, where attention spans are shrinking and information overload is a constant challenge, businesses are under increasing pressure to communicate their messages quickly, clearly, and effectively.

Whether you’re introducing a new product, explaining a complex service, or simply trying to stand out in a crowded marketplace, the way you present your content can make all the difference. This is where explainer videos come into play.

Explainer videos have rapidly become one of the most powerful tools in the digital marketing arsenal.

These short, engaging, and highly informative videos are designed to explain a business idea, product, or service in a simple and compelling way.

By combining visuals, audio, and storytelling, explainer videos break down complicated concepts into digestible pieces of information, making them easier for viewers to understand, remember, and act upon.

What sets explainer videos apart from other types of content is their ability to engage both the logical and emotional sides of the brain. They not only inform but also entertain.

Whether it’s a dynamic animation, a whiteboard drawing, or a live-action scenario, explainer videos are crafted to capture the viewer’s attention from the very first second and guide them toward a specific action—be it making a purchase, signing up for a service, or simply learning more about a brand.

From startups looking to pitch their big idea to established companies seeking to educate customers or onboard new users, explainer videos serve a wide range of business objectives.

Their flexibility, cost-effectiveness, and proven results have made them a go-to strategy for marketers, educators, and even non-profits.

But despite their growing popularity, many businesses still don’t fully understand what explainer videos are, how they work, or why they should be an essential part of their content marketing strategy.

Are they only suitable for tech companies? Do they require a huge budget? Can they really boost conversion rates and drive traffic?

This blog dives deep into the world of explainer videos to answer these very questions and more. You’ll discover what explainer videos really are, the different types available, how they work to engage audiences, and the process of creating one from scratch. We’ll also explore real-world examples, benefits, and best practices to help you decide if explainer videos are the right fit for your brand.

Whether you’re a marketer, business owner, content creator, or simply curious about video marketing trends, this comprehensive guide will equip you with the knowledge you need to leverage explainer videos effectively in your strategy. So let’s get started by understanding exactly what an explainer video is and how it functions as a communication powerhouse in the digital age.

But, before we venture further, we like to share who we are and what we do.

About AppLabx

From developing a solid marketing plan to creating compelling content, optimizing for search engines, leveraging social media, and utilizing paid advertising, AppLabx offers a comprehensive suite of digital marketing services designed to drive growth and profitability for your business.

AppLabx is well known for helping companies and startups use Video Marketing to drive web traffic to their websites and web apps.

At AppLabx, we understand that no two businesses are alike. That’s why we take a personalized approach to every project, working closely with our clients to understand their unique needs and goals, and developing customized strategies to help them achieve success.

If you need a digital consultation, then send in an inquiry here.

What are Explainer Videos and How They Work

What is an Explainer Video?
Types of Explainer Videos
How Do Explainer Videos Work?
Step-by-Step Process of Creating an Explainer Video
Benefits of Using Explainer Videos
Where Can You Use Explainer Videos?
Tips for Creating a High-Impact Explainer Video
Common Mistakes to Avoid

1. What is an Explainer Video?

Explainer videos are short, engaging videos created to explain a business idea, product, service, or concept in a compelling and straightforward manner. They use a mix of visual storytelling, voiceover narration, and motion graphics to break down complex information into easily digestible content.

Explainer videos are often used in marketing, product launches, sales pitches, and customer onboarding to simplify communication and drive audience engagement.

Key Characteristics of an Explainer Video

Explainer videos share several core traits that make them uniquely effective in communicating messages clearly and quickly:

1. Concise and Focused

Typically 60 to 90 seconds in length
Focuses on one core message or concept
Avoids unnecessary details or jargon

2. Story-Driven

Often follows a simple narrative structure:
- Problem → Solution → How it Works → Call-to-Action
Keeps the viewer emotionally engaged

3. Visually Appealing

Uses animations, graphics, text, and colors to illustrate ideas
Simplifies complex subjects through visuals

4. Voiceover and Sound

Professional narration to guide the story
Background music and sound effects to enhance engagement

5. Clear Call-to-Action (CTA)

Encourages the viewer to take a specific next step:
- Visit a website
- Try a product
- Sign up for a service
- Share the video

Purpose of an Explainer Video

Explainer videos serve multiple functions across different industries and communication goals:

Educate customers on how a product or service works
Promote a product launch or marketing campaign
Clarify complex or technical topics
Onboard new users or clients
Build trust with prospects by demonstrating transparency

Where Explainer Videos Fit in the Marketing Funnel

Explainer videos are versatile and can be used at multiple stages of the buyer’s journey:

Top of Funnel (Awareness)

Educate potential customers about a problem
Build brand recognition

Middle of Funnel (Consideration)

Showcase how your product or service solves the problem
Highlight unique features and benefits

Bottom of Funnel (Decision)

Include testimonials, detailed product walkthroughs, and CTAs
Build trust and drive conversions

Why Explainer Videos Work

Explainer videos are effective because they combine auditory and visual learning techniques to increase comprehension and retention.

Psychological Benefits:

Visual content is processed 60,000x faster than text
Videos increase retention rates by up to 95%
People are more likely to remember information presented in video form

Marketing Impact:

Videos on landing pages can increase conversion rates by 80% or more
Social media posts with video get 48% more views
YouTube explainer videos often rank well in search engines, boosting SEO

Conclusion of the Section

Explainer videos are more than just trendy content—they’re a strategic communication tool used by businesses to simplify, engage, and convert. Whether animated, live-action, or a software walkthrough, the core purpose remains the same: to make understanding easy and action inevitable.

When done right, an explainer video can become a powerful asset in your marketing toolkit, helping you tell your brand story in a way that’s memorable, effective, and easy to share.

2. Types of Explainer Videos

Explainer videos come in many forms, each with its own style, strengths, and ideal use cases. Choosing the right type of explainer video depends on your target audience, message complexity, brand personality, and budget.

Understanding the different types of explainer videos can help businesses craft more effective communication strategies and boost viewer engagement.

1. Animated Explainer Videos

Animated explainer videos are the most popular and versatile type. They use engaging graphics and motion design to simplify abstract or complex ideas.

Features:

Visually rich and highly customizable
Can incorporate metaphors, characters, and abstract concepts
Ideal for tech startups, SaaS platforms, and service-based businesses

Sub-types:

2D Animation: Flat illustrations with motion (most common)
3D Animation: Advanced visuals with depth and realism
Kinetic Typography: Motion-driven animated text
Infographic Animation: Data visualizations brought to life

Benefits:

Ideal for simplifying complex ideas
Easily adaptable to brand style
Can be produced without filming or a large production crew

Example:

Slack’s animated explainer uses colorful 2D animation to show how its team communication platform works, making a potentially complex software easy to understand.

2. Whiteboard Animation Videos

Whiteboard explainer videos simulate content being hand-drawn on a white background, typically accompanied by a voiceover.

Features:

Clean, simple visual style
Mimics a real-time drawing experience
Often includes illustrations, charts, and text

Benefits:

Excellent for educational or technical topics
Creates a classroom-like atmosphere
Budget-friendly compared to full-scale animation

Example:

RSA Animate’s “Drive: The Surprising Truth About What Motivates Us” uses whiteboard animation to visually represent complex psychological ideas, resulting in millions of views.

3. Live-Action Explainer Videos

Live-action explainer videos use real people, physical locations, and real-life scenarios. These are ideal for building trust and emotional connection.

Features:

Uses actors, employees, or founders
Often includes dialogue and scripted scenes
Can be shot in offices, studios, or outdoor locations

Benefits:

Adds a personal, human touch
Great for showcasing products, people, or company culture
Suitable for businesses selling physical products or services

Example:

Dollar Shave Club’s launch video is a classic live-action explainer. It features the CEO walking through a warehouse while humorously explaining the value proposition. The video went viral and significantly boosted brand visibility.

4. Motion Graphics Explainer Videos

Motion graphics videos rely heavily on abstract graphics, dynamic text, and sophisticated transitions to convey complex messages with clarity.

Features:

Slick, modern visual style
Often used for data visualization, workflows, or systems
Typically combines text, charts, icons, and animated UI elements

Benefits:

Excellent for B2B marketing or professional audiences
Perfect for presenting metrics, dashboards, and structured data
Elevates brand perception with high-end visuals

Example:

IBM’s motion graphic videos explain cloud computing, AI, and big data with polished animations and visual metaphors, appealing to enterprise customers.

5. Screencast or Software Demo Videos

Screencast videos record a computer or mobile screen, often with a voiceover that explains how to use a software product or website.

Features:

Showcases actual product interface
Highlights features, functions, and workflows
Often includes cursor movement and on-screen callouts

Benefits:

Great for tutorials, onboarding, and customer support
Builds user confidence with hands-on visuals
Cost-effective to produce

Example:

Trello’s explainer video demonstrates how to create boards, lists, and cards in a live environment, making it easier for new users to get started.

6. Typography-Based Explainer Videos

Also known as kinetic typography, these videos use animated text, often combined with music and sound effects, to deliver a strong message.

Features:

Heavy use of fonts, text motion, and transitions
Minimal or no use of characters or illustrations

Benefits:

Strong emphasis on messaging and script
Works well for conveying powerful, emotional, or persuasive content
Budget-friendly with a fast turnaround

Example:

The “Build a Vision” motivational video uses kinetic typography to deliver an inspiring speech with impactful animated text, making it ideal for internal branding or events.

7. Hybrid Explainer Videos

Hybrid videos combine two or more styles—for example, live-action with animated overlays, or screencasts with motion graphics.

Features:

Mixes visual techniques to enhance engagement
Offers flexibility in storytelling and aesthetics

Benefits:

Bridges the gap between real-world and abstract concepts
Allows for creative storytelling
Suited for complex marketing goals

Example:

HubSpot’s explainer videos often combine live-action intros with animated feature explanations, creating a balanced and informative viewer experience.

Comparison Table

Type	Best For	Budget Range	Complexity	Example Brand
2D Animation	SaaS, Startups	Moderate	Medium	Slack
Whiteboard Animation	Education, Consulting	Low to Moderate	Low	RSA Animate
Live-Action	Physical Products, Human Touch	High	High	Dollar Shave Club
Motion Graphics	B2B, Enterprise, Finance	Moderate to High	Medium	IBM
Screencast	Software Tutorials, Onboarding	Low	Low	Trello
Typography	Motivational, Messaging	Low	Low	Internal Comms Videos
Hybrid	Complex Products, Storytelling	Varies	High	HubSpot

Conclusion of the Section

Each type of explainer video has its own advantages, suited to different goals, audiences, and budgets. Whether you’re looking to educate your customers, promote a service, or break down a technical topic, there’s a video style that can bring your message to life effectively.

Selecting the right explainer video type depends not just on what you’re trying to say—but how your audience prefers to hear it. Investing in the right format can dramatically improve engagement, understanding, and conversion rates.

3. How Do Explainer Videos Work?

Explainer videos are designed to simplify, engage, and convert. But what makes them work so effectively? The answer lies in the combination of visual storytelling, cognitive psychology, and strategic messaging. These videos are not just creative assets; they are communication tools engineered to deliver information in a compelling and memorable way.

To fully understand how explainer videos work, it’s important to explore how they influence the viewer’s brain, how they are structured, and why they lead to higher engagement and conversion.

The Psychology Behind Explainer Videos

Explainer videos tap into the way people naturally consume and retain information. They are effective because they leverage visual and auditory learning, both of which are dominant methods for human comprehension.

1. Dual Coding Theory

The human brain processes visual and verbal input separately.
Explainer videos combine both forms of information:
- Visuals: Motion graphics, animation, live-action footage
- Audio: Voiceovers, sound effects, music
This dual-input mechanism increases retention and understanding.

2. Information Retention

People retain up to 95% of a message when it’s delivered via video, compared to just 10% when reading text.
Videos make use of:
- Narration to reinforce key points
- On-screen visuals to support memory
- Repetition through animated cues

3. Cognitive Load Reduction

Complex topics are broken down into digestible segments.
Visual metaphors and simplified animations help explain intricate ideas without overwhelming the viewer.
Step-by-step storytelling reduces mental effort, which increases engagement.

The Narrative Structure of an Explainer Video

Almost every effective explainer video follows a proven narrative formula. This structure is designed to walk viewers through a journey—from problem awareness to taking action.

1. Hook (First 5–10 seconds)

Grabs attention immediately
Addresses a common pain point or presents a surprising fact

2. Problem Identification

Clearly outlines the viewer’s problem or frustration
Builds emotional connection by showing empathy

3. Introduction of the Solution

Presents the product, service, or idea as the solution
Explains how it solves the problem

4. How It Works

Demonstrates the functionality or process
Uses visuals, icons, or live demonstrations

5. Benefits and Value Proposition

Focuses on outcomes the viewer cares about
Answers the question: “What’s in it for me?”

6. Call-to-Action (CTA)

Directs the viewer to take a specific next step:
- Visit a website
- Sign up for a trial
- Share the video

Example:

Mint.com’s explainer video clearly follows this structure. It introduces the problem of managing personal finances, presents Mint as the solution, demonstrates its functionality with sleek motion graphics, and ends with a strong call to action.

Why Explainer Videos Engage Better Than Other Formats

Explainer videos work better than many other content types because they are immersive, concise, and emotionally resonant.

1. Visual Engagement

Animated and motion content is more eye-catching than static text or images
Keeps the viewer’s attention from start to finish

2. Simplification of Complex Ideas

Ideal for businesses with technical, abstract, or multi-step offerings
Makes products like SaaS platforms, healthcare services, or financial tools easier to understand

3. Increased Trust and Transparency

Live-action videos featuring company employees or customers foster authenticity
Visual proof builds credibility and lowers skepticism

4. Mobile-Friendly and Shareable

Short runtime (usually under 2 minutes) makes them easy to consume on mobile
Highly shareable across social platforms and email campaigns

Example:

Crazy Egg’s explainer video led to a $21,000/month increase in revenue. It visually broke down their heatmap tool, making an abstract analytics product easy to understand.

Distribution: Where Explainer Videos Work Best

Knowing how explainer videos work also involves understanding where to use them for maximum impact.

1. Landing Pages

Placing an explainer video above the fold can boost conversions by up to 80%
Keeps visitors engaged longer, reducing bounce rate

2. Social Media

Short videos perform well on platforms like LinkedIn, Instagram, and Facebook
Increases engagement, reach, and shares

3. Product or Service Pages

Help users understand how your solution works before making a purchase
Combats buyer hesitation with visual clarity

4. Email Campaigns

Including the word “video” in the subject line can increase open rates by 19%
Drives higher click-through rates compared to static content

5. Sales Presentations & Webinars

Adds a visual element to sales pitches
Helps sales teams communicate faster and more effectively

The Results: What Happens When You Use Explainer Videos

The effectiveness of explainer videos is measurable. Brands that use them often see tangible results in terms of engagement, conversions, and brand recognition.

1. Higher Conversion Rates

Videos help guide viewers toward taking the desired action
Companies like Dropbox, Crazy Egg, and Dollar Shave Club experienced significant growth due to explainer videos

2. Improved SEO

Videos increase average time spent on a website (dwell time)
Embedding videos improves page quality and can help with ranking in Google’s search results
YouTube videos can rank independently in search results, expanding visibility

3. Stronger Brand Identity

Consistent visual styles and tone of voice reinforce brand messaging
Helps businesses establish a recognizable presence online

Example:

Dropbox’s original explainer video (a simple 2-minute animation) contributed to a 10% increase in signups, equating to millions of dollars in revenue over time.

Conclusion of the Section

Explainer videos work because they simplify complex messages, align with how the human brain processes information, and keep viewers engaged from start to finish. They combine the best of visual, verbal, and emotional communication to guide potential customers through a journey—from curiosity to conversion.

When strategically structured and placed, explainer videos not only inform but also persuade, making them one of the most effective digital assets in modern marketing.

4. Step-by-Step Process of Creating an Explainer Video

Creating an effective explainer video involves a structured workflow that ensures the final product is clear, compelling, and aligned with your brand and goals. From research to scriptwriting, design, production, and distribution, every phase plays a crucial role in the success of the video.

Here’s a detailed breakdown of the step-by-step process that professional video producers and marketing teams follow when creating high-converting explainer videos.

1. Define the Objective and Target Audience

Before starting production, it’s essential to establish a clear objective for the video and define who the video is intended for.

Key Steps:

Identify the main goal:
- Explain a product or service
- Drive conversions or signups
- Educate customers or onboard users
Define the target audience:
- Age, profession, industry
- Pain points and needs
- Preferences in tone and style

Why It Matters:

A video with a clear goal and a defined audience will deliver a focused message that resonates.
Ensures every decision—from visuals to language—is tailored to the right viewers.

Example:

Asana’s explainer video was crafted specifically for project managers in tech startups, using simple language and colorful animations to highlight productivity pain points.

2. Conduct Market and Message Research

Before writing the script, research the competitive landscape and core messaging.

Key Steps:

Analyze competitor videos and messaging
Identify unique selling propositions (USPs)
Clarify core benefits vs. features
Collect customer pain points from feedback or support channels

Why It Matters:

Ensures your video addresses real-world concerns and stands out in the market.
Helps identify what language and tone will best communicate your message.

3. Write a Strong, Concise Script

The script is the foundation of an explainer video. A strong script condenses your message into a clear, engaging narrative.

Structure:

Hook: Grab attention in the first 5–10 seconds
Problem: Identify the viewer’s issue
Solution: Introduce your product or service
How It Works: Briefly explain the process or features
Benefits: Highlight the value to the customer
Call-to-Action (CTA): Tell the viewer what to do next

Tips:

Keep it under 150 words per minute
Use conversational language
Focus on benefits, not just features

Example:

Dropbox’s original script used plain language to explain how storing files in the cloud solves a common problem—losing files across multiple devices.

4. Create a Storyboard

The storyboard is a visual blueprint of the video. It outlines each scene with sketches, scene descriptions, and corresponding script segments.

Key Elements:

Scene-by-scene layout of visuals
Camera movements or transitions
Rough illustrations or wireframes
Notes on animations and timing

Why It Matters:

Helps stakeholders visualize the concept before production
Ensures smooth collaboration between scriptwriters, animators, and designers

Example:

Agencies often use simple black-and-white sketches or digital tools like StoryBoard That or Boords to map out scenes and visual direction.

5. Record the Voiceover

The voiceover brings the script to life and gives the video its personality. The tone, clarity, and pacing must align with the brand and target audience.

Tips:

Choose a professional voice actor (or trained internal speaker)
Match the accent, gender, and tone to the audience and brand
Record in a sound-treated environment to avoid noise

Tools:

Platforms like Voices.com or Fiverr offer access to thousands of voiceover artists
In-house options may work for startups or smaller budgets

6. Design the Visual Elements

This phase includes creating illustrations, characters, icons, backgrounds, and other design assets that will be used in the animation or video editing stage.

Steps:

Define a visual style (flat design, 3D, whiteboard, etc.)
Design characters, objects, and environments based on the storyboard
Apply brand colors, typography, and logos consistently

Why It Matters:

Visual consistency reinforces brand identity
Well-designed graphics keep the viewer engaged and improve comprehension

Tools:

Adobe Illustrator, Photoshop, or Figma for creating design assets

7. Animate or Film the Video

This is the execution phase where everything comes together. The visuals are animated (or filmed, for live-action videos) and synced with the voiceover and background music.

For Animated Explainers:

Animate scenes using tools like:
- Adobe After Effects
- Vyond
- Animaker
- Toonly
Add transitions, motion paths, and visual effects

For Live-Action Explainers:

Schedule video shoot
Hire actors, videographers, and editors
Use professional lighting and sound equipment

Post-production:

Sync visuals with the voiceover
Add background music and sound effects
Edit for pacing and clarity

8. Add Background Music and Sound Effects

Audio elements enhance the video’s mood and energy, helping retain viewer interest.

Tips:

Choose royalty-free music that complements the video’s tone
Use subtle sound effects to highlight transitions or interactions
Avoid overpowering the voiceover

Tools:

Audio libraries like Epidemic Sound, Artlist, or AudioJungle

9. Review, Revise, and Finalize

Before publishing, the video should be reviewed by internal teams and stakeholders.

Checklist:

Are visuals and audio synced properly?
Is the messaging clear and aligned with the objective?
Are there any spelling or design inconsistencies?
Does the CTA stand out?

Tip:

Gather feedback from different departments: marketing, product, customer service
Perform test screenings with a small target audience segment

10. Publish and Promote

Once finalized, the explainer video should be uploaded and strategically distributed for maximum reach and impact.

Publishing Platforms:

Website landing pages
Product or pricing pages
YouTube and Vimeo
Social media platforms (LinkedIn, Facebook, Instagram)

Promotion Tips:

Embed on high-traffic pages
Run video ads on platforms like YouTube and Meta Ads
Share via email newsletters and onboarding flows

Example:

HubSpot embedded explainer videos into its blog posts and product pages, leading to higher dwell times and improved conversions.

Conclusion of the Section

The step-by-step process of creating an explainer video involves strategic planning, creative execution, and technical precision. From writing a compelling script to animating visuals and launching the final video, each stage plays a key role in ensuring the video delivers results.

When done correctly, an explainer video becomes one of your most powerful marketing assets—boosting conversions, educating audiences, and differentiating your brand in a crowded marketplace.

5. Benefits of Using Explainer Videos

Explainer videos have become essential marketing tools for businesses across industries. They combine storytelling, visuals, and audio to deliver concise, engaging, and persuasive messages. Whether you’re launching a new product, simplifying a complex service, or increasing brand awareness, explainer videos can be a game-changing asset.

Let’s dive into the most impactful benefits of using explainer videos for businesses, supported by real-world examples and strategic insights.

1. Increases Conversion Rates

One of the most significant benefits of explainer videos is their ability to boost conversion rates by guiding potential customers through the buyer’s journey more effectively.

Why It Works:

Videos simplify decision-making by addressing key questions visually
Builds trust through clarity and professional presentation
Reduces bounce rates and increases time-on-site

Statistics:

Landing pages with explainer videos can increase conversions by up to 80%
Consumers are 64% more likely to purchase after watching a product video

Examples:

Dropbox’s explainer video helped them grow from 0 to 100 million users. It clearly explained their cloud storage concept, leading to increased user acquisition.
Crazy Egg used a 2-minute explainer video that resulted in an additional $21,000/month in revenue.

2. Improves User Understanding of Products or Services

Explainer videos are especially powerful when it comes to clarifying complex or technical offerings.

Why It Works:

Simplifies information using visuals, analogies, and examples
Breaks down features into digestible benefits
Demonstrates real-world application and problem-solving capabilities

Best For:

SaaS products
Fintech and healthcare platforms
B2B services

Examples:

Slack’s explainer video uses animation to show how teams can streamline communication, making a potentially complex service easy to grasp.
Salesforce explains its CRM platform using a series of animated explainer videos tailored for different business personas.

3. Enhances SEO and Website Engagement

Explainer videos can significantly improve your website’s performance in search rankings and user engagement metrics.

SEO Benefits:

Videos increase average time on site—a signal to Google that your content is valuable
Video thumbnails on search engine results pages (SERPs) increase click-through rates (CTR)
Videos can rank independently on platforms like YouTube, creating additional traffic streams

Engagement Metrics:

Reduced bounce rate
Higher session duration
Increased sharing and linking potential

Examples:

Moz.com uses explainer videos in blog posts, improving both search visibility and reader retention.
Brands that host explainer videos on YouTube often dominate video search results for industry-relevant queries.

4. Builds Brand Awareness and Recognition

Explainer videos are a great way to present your brand’s voice, tone, personality, and visual identity in a memorable format.

How It Helps:

Reinforces visual branding through consistent design and color schemes
Establishes a unique style that makes your company more recognizable
Delivers brand messaging through narrative and emotional appeal

Best Uses:

Company introduction videos
Brand story videos
About Us page content

Examples:

Dollar Shave Club launched with a humorous explainer video that went viral, generating over 12,000 orders within 48 hours and making their branding instantly recognizable.
Mailchimp’s videos are known for their quirky, friendly tone—reflecting their brand’s personality and building emotional connection.

5. Increases Social Media Engagement and Shares

Explainer videos are among the most shareable types of content across social platforms.

Why It Works:

Short, engaging videos match the consumption habits of users on platforms like LinkedIn, Instagram, Facebook, and Twitter
Increases social shares, likes, and comments—driving organic reach
Drives traffic back to your website or product page

Tips:

Keep social explainer videos under 60–90 seconds
Include captions for silent autoplay
Add a clear CTA at the end

Examples:

Trello’s social media explainer videos walk users through features and benefits in just over a minute—maximizing views and shares.
HubSpot regularly shares explainer content to promote new tools and integrations, driving lead generation through social media.

6. Strengthens Customer Onboarding and Retention

Explainer videos are not just for marketing—they’re equally powerful for customer success and support.

Use Cases:

Onboarding new users or clients
Answering frequently asked questions (FAQ)
Offering product walkthroughs and tutorials

Benefits:

Reduces support team workload
Improves product adoption and satisfaction
Enhances the user experience with guided instructions

Examples:

Canva uses explainer videos in its onboarding process to teach users how to create designs, which increases product retention.
Zapier’s explainer video library helps users understand complex automation workflows.

7. Boosts Email Marketing Performance

Adding explainer videos to email campaigns can dramatically improve open rates and engagement.

Why It Works:

The word “video” in the subject line boosts open rates by up to 19%
Increases click-through rates by up to 65%
Reduces unsubscribes by providing value through visuals

Tips:

Use GIF thumbnails with a “Play” button
Host videos on YouTube or Vimeo and link them
Keep videos short and CTA-focused

Examples:

Wistia uses explainer videos in its email campaigns to promote new features and reports significantly higher engagement from recipients.
Spotify’s feature announcements often include animated clips or explainer-style videos, improving user activation.

8. Provides Versatility Across Channels

Explainer videos are highly adaptable content assets that can be repurposed for various marketing and communication channels.

Where to Use Them:

Website homepage or landing page
Blog posts and articles
Paid ad campaigns (Google, Meta, YouTube)
Trade shows and virtual events
Sales presentations and investor pitches

Benefits of Versatility:

Maximizes ROI from a single video investment
Reaches multiple audience segments
Consistent messaging across platforms

Examples:

Zendesk’s explainer videos are featured on their site, YouTube, email campaigns, and ads—extending their lifespan and audience reach.
Basecamp created one explainer video and tailored it into shorter versions for social media, increasing impressions with minimal extra effort.

Conclusion of the Section

Explainer videos are far more than trendy marketing tools—they are powerful, multi-purpose assets that offer measurable business value. From driving conversions and improving SEO to enhancing customer retention and strengthening brand identity, the benefits are wide-reaching and impactful.

When used strategically and placed effectively, explainer videos can accelerate growth, reduce churn, and create stronger connections between businesses and their audiences. No matter the size or type of your company, investing in explainer video content is a smart and scalable move in today’s content-driven digital landscape.

6. Where Can You Use Explainer Videos?

Explainer videos are incredibly versatile marketing and communication tools. They can be deployed across multiple platforms and at various stages of the customer journey—from awareness and engagement to conversion and retention. Their concise and engaging format makes them suitable for almost every digital touchpoint.

Below are the most effective and strategic places to use explainer videos, along with examples and practical use cases.

1. On Your Website Homepage

Using an explainer video on your homepage is one of the most impactful ways to immediately capture visitor attention and communicate your value proposition.

Why It’s Effective:

Provides a quick overview of what your business offers
Reduces bounce rates by encouraging visitors to stay longer
Enhances visual appeal and interactivity

Best Practices:

Place the video above the fold
Keep it under 90 seconds
Include a strong call-to-action below the video

Examples:

Slack places an animated explainer video on its homepage that walks visitors through how the platform works for team communication.
Shopify uses homepage videos to simplify its complex ecommerce offerings for new visitors.

2. On Product or Service Pages

Explainer videos on product or service pages help break down detailed features and benefits, increasing the chances of conversion.

Why It Works:

Visuals help users understand how the product works in real-life scenarios
Reduces friction in decision-making
Builds trust by demonstrating functionality and outcomes

Tips:

Use real demos, animations, or testimonials
Highlight unique selling points (USPs)
Include customer pain points and solutions

Examples:

Salesforce includes animated explainers on its product pages to describe features like CRM automation and data management.
Grammarly uses product page videos to explain how their AI writing assistant works across different platforms.

3. In Email Marketing Campaigns

Adding explainer videos to email campaigns can significantly improve open and click-through rates.

Why It Works:

Videos catch attention quickly in crowded inboxes
Increases engagement by offering visual content instead of text
Improves product understanding, which leads to higher conversions

Best Practices:

Use the word “video” in the subject line
Embed a GIF thumbnail linked to a hosted video
Include a compelling CTA below the video

Examples:

Wistia uses explainer videos in email campaigns to promote new tools and features, reporting improved engagement and user activation.
Zapier includes product walkthrough videos in onboarding emails to reduce user churn.

4. On Social Media Platforms

Explainer videos are ideal for social media because they’re short, engaging, and shareable.

Why It’s Effective:

Matches user behavior on platforms like Facebook, LinkedIn, and Instagram
Encourages shares and organic reach
Great for awareness and lead generation

Tips for Each Platform:

Facebook/Instagram: Use subtitles, autoplay-friendly formats
LinkedIn: Focus on B2B features and benefits
Twitter/X: Keep videos short and link to landing pages
TikTok/YouTube Shorts: Use punchy intros and informal tone for virality

Examples:

Trello’s animated explainer clips on LinkedIn highlight how teams can collaborate better—gaining high visibility in the B2B space.
Monday.com’s short video ads on Instagram use animated characters and real-world scenarios to show how the platform increases productivity.

5. In Sales Presentations and Demos

Sales teams can use explainer videos as a compelling tool during pitches and meetings.

Why It’s Useful:

Helps simplify complex ideas during presentations
Saves time by delivering information in a condensed format
Adds professionalism to sales decks

Where to Use It:

Embedded in PowerPoint or Google Slides
Shared during webinars or video calls
Sent via follow-up emails to prospects

Examples:

HubSpot’s sales reps use explainer videos during product demos to showcase CRM features more clearly.
ZoomInfo includes animated videos in their pitch decks to simplify their database and lead-gen services.

6. On Landing Pages for Lead Generation

Explainer videos on landing pages can dramatically increase conversions by clarifying value propositions and motivating action.

Why It Works:

Supports headline copy with a visual explanation
Builds trust through storytelling and benefits
Reduces hesitation by addressing objections visually

Best Practices:

Keep videos under 2 minutes
Place the video near the form or CTA
Test different thumbnails and CTA timing

Examples:

Unbounce reports that landing pages with videos can improve conversion rates by up to 80%
Basecamp uses simple animated videos on lead pages to explain why their project management tool stands out

7. On YouTube Channels and Video Ads

YouTube is the second-largest search engine, making it a powerful platform for explainer videos.

Why It’s Powerful:

Videos are searchable and can reach new audiences
Great for thought leadership and brand discovery
Can be used for retargeting and lead generation

Use Cases:

Channel explainer videos for subscribers
Pre-roll ads with short product intros
Tutorials and feature launches

Examples:

Ahrefs uses educational explainer videos on YouTube to attract SEO professionals and generate inbound leads.
Canva’s short video ads target specific audiences with use-case focused animation, leading to app downloads and trial signups.

8. In Online Courses, Tutorials, and Onboarding

Explainer videos are excellent for training new users or educating learners through e-learning platforms.

Why It Works:

Increases knowledge retention through visuals and audio
Simplifies step-by-step instructions
Reduces support and onboarding time

Ideal For:

SaaS onboarding
Educational content
Internal training modules

Examples:

Asana’s onboarding video library helps users learn how to create and assign tasks in less than 3 minutes.
Coursera uses animated video intros to introduce complex academic concepts before diving into lectures.

9. At Trade Shows and Events

Explainer videos displayed at trade booths or during presentations can help grab attention and explain offerings quickly.

Benefits:

Attracts foot traffic with motion graphics and sound
Delivers key messages without needing a presenter
Ideal for looping content

Use Cases:

Looping animations on booth screens
Background videos during keynote presentations
Event-specific product launches

Examples:

Salesforce uses animated explainer loops at Dreamforce to showcase various tools and integrations.
Tech startups often display short animated videos at demo day events to explain their value proposition in under a minute.

10. In Investor Pitch Decks

For startups and scaleups, explainer videos in investor presentations can make a big impact.

Why It Helps:

Explains the problem and solution quickly
Demonstrates traction or product demo effectively
Enhances storytelling and emotional connection

Tips:

Focus on scalability and impact
Keep videos under 90 seconds
Use visuals and stats to drive points home

Examples:

Dropbox’s original pitch video was used in investor decks to simplify the cloud storage concept and highlight its market potential.
Notion’s early investor videos showcased the product interface and user pain points through quick animated sequences.

Conclusion of the Section

Explainer videos are one of the most flexible and valuable content formats available to businesses. They can be used in virtually every part of your marketing, sales, onboarding, and communication strategy. From your homepage and email campaigns to trade shows and investor decks, explainer videos educate, engage, and convert.

When used strategically across multiple channels, they don’t just boost visibility—they create a cohesive brand experience that resonates with users and drives business results.

7. Tips for Creating a High-Impact Explainer Video

Crafting an effective explainer video requires a strategic blend of storytelling, visual design, and audience understanding. While the format is powerful by nature, only well-executed videos drive maximum impact—whether it’s increased conversions, brand awareness, or user engagement.

Here are essential tips to help you create a compelling, high-impact explainer video that captures attention and delivers measurable results.

1. Understand Your Target Audience

Before you write a script or plan visuals, define exactly who your video is for.

Why It Matters:

Tailoring content to the viewer’s needs improves engagement
Speaks directly to pain points and desired outcomes
Influences tone, language, and visual style

Tips:

Identify your buyer personas (age, job title, industry, etc.)
Understand their challenges, goals, and objections
Research what kind of content they engage with

Examples:

Mailchimp tailors its explainer videos for small business owners with simple, approachable language and fun animations.
Asana creates targeted videos for project managers, highlighting how their software improves team coordination.

2. Focus on One Core Message

High-impact explainer videos are focused and easy to follow. Avoid cramming too many ideas into a short video.

Benefits:

Reduces viewer confusion
Makes the call-to-action (CTA) clearer
Keeps video duration short and purposeful

Tips:

Identify the single most important takeaway
Eliminate secondary messages that dilute the impact
Align the core message with your business objective

Examples:

Dropbox’s original explainer video focused solely on how cloud storage simplifies file access—leading to massive user growth.
Slack’s intro video highlights one clear message: team communication without email.

3. Keep It Short and Engaging

Attention spans are short, especially in digital environments. The most successful explainer videos are concise and punchy.

Ideal Duration:

60–90 seconds for marketing purposes
2–3 minutes for tutorials or technical explainers

Best Practices:

Hook viewers within the first 5–10 seconds
Cut unnecessary scenes or dialogue
Maintain a quick but smooth pacing

Examples:

Mint’s 90-second explainer video efficiently walks viewers through how the platform helps manage personal finances.
Trello’s explainer video gets straight to the point, showing the interface in action right away.

4. Write a Compelling Script

The script is the foundation of your explainer video. It determines the tone, flow, and clarity of your message.

Key Elements:

Problem: Start with a relatable issue
Solution: Introduce your product or service
How it works: Explain in simple terms
Call to Action (CTA): Tell viewers what to do next

Tips:

Use conversational, easy-to-understand language
Use storytelling to create emotional connection
Avoid jargon unless your audience is highly technical

Examples:

Basecamp’s explainer script uses storytelling to describe a typical workday overwhelmed by emails and meetings, then presents Basecamp as the fix.
Spotify’s product videos use relaxed, direct language to resonate with a youthful audience.

5. Use Professional Voiceovers

Audio narration helps drive home the message and adds a human touch. Poor-quality voiceovers can harm viewer trust.

Why It’s Important:

Enhances clarity and emotional tone
Increases perceived professionalism
Helps with accessibility and user retention

Voiceover Tips:

Match tone with your brand identity (fun, serious, technical, etc.)
Hire professional voice talent or use high-quality AI tools
Sync narration perfectly with visuals

Examples:

Headspace’s explainer videos use a calm, soothing voiceover that matches its meditation and wellness brand.
Duolingo’s videos use upbeat, energetic narration to create enthusiasm around language learning.

6. Invest in Strong Visuals and Animation

High-quality visuals are essential for explaining concepts clearly and keeping viewers engaged.

Types of Visuals:

Animated characters or icons
Live-action footage
Motion graphics and kinetic typography
Whiteboard animations

Tips:

Choose a style that aligns with your brand
Use consistent color schemes, fonts, and shapes
Avoid overcomplicating visuals—simplicity drives clarity

Examples:

Grammarly’s animated videos use friendly characters and clean animations to show how grammar tools work in real-life scenarios.
Intercom’s explainer videos blend minimalistic animation with vibrant accent colors for a modern tech feel.

7. Include a Strong Call-to-Action (CTA)

A high-impact explainer video doesn’t just inform—it drives action. The CTA should be clear and strategically placed.

Types of CTAs:

“Sign up now”
“Schedule a demo”
“Download the app”
“Contact our team”

CTA Tips:

Introduce the CTA at the end of the video
Reinforce it with visuals and voiceover
Link directly to the next step (e.g., button or URL)

Examples:

Crazy Egg’s CTA is simple: “Try it free.” It appears at the end of the video and on the landing page below.
Dropbox’s CTA directs viewers to download the app immediately after explaining how it works.

8. Optimize for SEO and Search Visibility

Even the best explainer videos won’t perform if people can’t find them. SEO optimization ensures your content is discoverable.

Video SEO Tips:

Use keywords in video titles, descriptions, and tags
Add closed captions or subtitles for accessibility and indexing
Host on YouTube or Vimeo for additional search exposure
Embed videos on relevant landing pages or blog posts

Technical SEO:

Use schema markup (VideoObject)
Compress file size for fast loading
Add transcripts on the page for better indexability

Examples:

Moz optimizes their explainer videos on YouTube with clear titles like “What is SEO?,” ensuring they rank high for educational queries.
HubSpot’s explainer content often appears on both YouTube and blog articles, maximizing search traffic from multiple sources.

9. A/B Test Your Video Variants

What works for one audience may not work for another. A/B testing helps refine performance and uncover what drives results.

What to Test:

Different intros or hooks
Variations in CTA language
Animation style or voiceover tone
Video length

Tips:

Use analytics tools like Wistia, Vidyard, or Vimeo Pro
Set measurable goals (e.g., click-throughs, conversions)
Monitor bounce rates and viewer retention curves

Examples:

Shopify tested multiple explainer intros for different user groups and discovered that videos showing real product interfaces performed best.
ClickFunnels adjusted their CTA timing based on A/B tests and saw improved signup rates.

10. Consider Professional Production (If Budget Allows)

If your goal is to impress investors, high-profile clients, or B2B decision-makers, working with a professional studio can ensure high quality and polish.

Why Invest:

Delivers stronger scripting, animation, and voiceovers
Adds creative direction and project management
Saves time and ensures consistency with brand guidelines

When to DIY:

If you have basic animation/video skills
For internal or lower-budget use cases

Examples:

Dropbox’s launch video was created by Common Craft, a professional explainer studio, and was instrumental in their viral growth.
Buffer used internal tools for simpler product videos when targeting existing users, saving costs while staying effective.

Conclusion of the Section

Creating a high-impact explainer video is both an art and a science. It requires careful planning, audience awareness, professional execution, and ongoing testing. When done right, an explainer video doesn’t just convey information—it tells a story, drives action, and builds lasting connections with your audience.

By applying these proven tips—from defining your core message to optimizing for SEO—you can ensure your explainer video performs as a high-value asset across marketing, sales, and support channels.

8. Common Mistakes to Avoid

Even with the best intentions, many brands fall into avoidable pitfalls when creating explainer videos. These missteps can undermine the clarity, engagement, and effectiveness of your video content. Recognizing and steering clear of these mistakes is critical to maximizing the ROI of your explainer video strategy.

Here’s a detailed breakdown of the most common errors and how to avoid them.

1. Ignoring the Target Audience

One of the biggest mistakes is failing to tailor the message, visuals, and tone to the intended audience.

Why It’s Problematic:

Viewers feel disconnected or confused
Lower engagement and retention
Reduced conversion rates

What to Avoid:

Using technical jargon for a non-technical audience
Creating overly generic messages that appeal to no one
Skipping audience research altogether

Examples:

A SaaS company that sells to small business owners uses complex enterprise language in its explainer, missing the mark entirely.
A fitness app creates an explainer with corporate visuals, alienating its young, casual audience.

2. Failing to Define a Clear Message

Many explainer videos try to say too much in a short time, leading to confusion and viewer drop-off.

Consequences:

Viewers don’t know what the product or service does
Calls-to-action are unclear or ineffective
The video becomes cluttered and unfocused

What to Avoid:

Including multiple value propositions or products in one video
Overloading the script with features instead of focusing on benefits
Lack of a clear takeaway or “so what”

Examples:

An e-commerce platform attempts to explain its product listings, advertising model, logistics, and payment gateway—all in one 90-second video.
A startup video focuses on internal company culture rather than the problem it solves for customers.

3. Making the Video Too Long

Long-winded explainer videos often lose viewers before the main message is delivered.

Drawbacks:

Reduced watch time and completion rate
Poor user experience, especially on mobile
Dilution of key points

What to Avoid:

Exceeding 2 minutes for marketing-focused explainers
Repeating the same point multiple times
Including unnecessary backstory or details

Examples:

A fintech startup posts a 5-minute explainer about their history before explaining how their app works.
A product tutorial meant to introduce a new user runs for over 10 minutes without fast navigation.

4. Using Low-Quality Audio or Voiceover

Audio quality is often overlooked but plays a crucial role in audience perception and video effectiveness.

Why It Matters:

Poor audio lowers credibility
Difficult-to-understand voiceovers confuse viewers
Distracting sound can hurt viewer retention

What to Avoid:

Using robotic or monotone voiceovers
Recording voiceovers with background noise or echoes
Inconsistent volume or pacing

Examples:

A beautifully animated explainer is paired with muffled audio, reducing viewer engagement.
A voiceover speaks too quickly, leaving no room for viewers to absorb the content.

5. Weak or Missing Call-to-Action (CTA)

Without a strong CTA, even the best explainer video won’t drive conversions.

Why CTAs Matter:

Guide users to the next step
Turn interest into action
Improve lead generation and sales

What to Avoid:

Leaving the viewer without direction
Using vague CTAs like “Check us out”
Placing the CTA too early or too late

Examples:

A video ends abruptly without a website link, app download, or contact prompt.
A CTA is included only in text format, with no verbal or visual reinforcement.

6. Overcomplicating Visuals and Animation

Excessive graphics, fast transitions, or too much text can overwhelm viewers and obscure the message.

Risks:

Distracts from the core message
Makes comprehension difficult
Slows down video playback on some devices

What to Avoid:

Using too many animation effects simultaneously
Crowding the screen with data, text, and images
Inconsistent visual style or color palette

Examples:

An explainer video for a budgeting app uses vibrant, constantly moving 3D visuals that clash with the intended simplicity of the product.
A health tech video uses dark colors and heavy fonts that don’t align with the idea of wellness.

7. Writing a Poor Script

Your script is the backbone of the explainer video. If it’s poorly written, the video will fail regardless of visuals or voice.

What Makes a Script Ineffective:

Too much technical detail
Unclear flow from problem to solution
Lack of storytelling or engagement

What to Avoid:

Starting with product features instead of the customer’s pain point
Including filler words and redundant phrases
Forgetting to tie benefits back to real-world results

Examples:

A software company dives into backend architecture instead of first explaining how their tool helps marketers save time.
A fashion brand uses a robotic script that doesn’t reflect its creative and edgy image.

8. Ignoring Mobile Optimization

Today’s audiences watch videos across multiple devices, especially mobile. If your video isn’t optimized for mobile viewing, you’ll lose a significant portion of your audience.

What Happens Without Optimization:

Text becomes unreadable on smaller screens
Important visuals are cropped
Buttons or links are hard to click

What to Avoid:

Small font sizes
Non-responsive video players
Overreliance on hover-based interactions

Examples:

A YouTube-hosted explainer with fine print and hard-to-read diagrams fails to make an impact on mobile users.
A CTA button doesn’t display properly on mobile browsers, reducing click-through rates.

9. Skipping Subtitles and Transcripts

Subtitles improve accessibility and SEO, and they allow users to consume content without sound.

Why Subtitles Are Essential:

Many users watch videos muted on social media
Enhances understanding for non-native speakers
Increases accessibility for the hearing impaired

What to Avoid:

Failing to upload captions or use burned-in subtitles
Relying on auto-generated subtitles without proofreading
Not including a transcript on the landing page

Examples:

An educational platform’s explainer video lacks captions, missing out on global engagement.
A video ad on LinkedIn fails to engage muted viewers without subtitles.

10. Not Tracking Performance Metrics

Publishing your video is just the beginning. Failing to analyze video performance means you miss opportunities for improvement.

What You Miss:

Insights into viewer behavior and preferences
Opportunities to refine scripts or visuals
Data that justifies ROI or suggests pivots

What to Avoid:

Not using video analytics platforms (e.g., Wistia, Vidyard, YouTube Studio)
Ignoring watch time, drop-off points, and CTA clicks
Skipping A/B testing of thumbnails or CTAs

Examples:

A company doesn’t realize that 50% of viewers drop off in the first 30 seconds due to a weak opening.
A video’s CTA gets no clicks, but no adjustments are made because no tracking was set up.

Conclusion of the Section

Avoiding these common explainer video mistakes can be the difference between a video that merely looks good and one that actually drives real business outcomes. By staying focused on your audience, keeping your message clear, using quality production elements, and tracking results, your explainer video can become a powerful tool for brand communication, lead generation, and customer education.

Pay close attention to each step of the process, from scripting to final CTA, and you’ll significantly boost your chances of creating a truly high-impact explainer video.

Conclusion

Explainer videos have become an essential tool in the digital marketing toolkit, offering businesses a powerful means to communicate complex ideas in a simple, engaging, and memorable way. From improving brand awareness to boosting conversions, explainer videos are a dynamic medium that can elevate your content strategy and resonate with audiences on a deeper level.

Recap: What Are Explainer Videos?

At their core, explainer videos are short, concise videos designed to explain a product, service, or concept in an easy-to-understand format. By using a mix of visuals, animations, storytelling, and voiceovers, they break down complex ideas into digestible chunks that make it easier for your audience to understand and act upon your message.

Whether it’s a 2D animation video, live-action explainer, or a whiteboard animation, the key is to keep it simple, clear, and engaging. The goal is to capture your audience’s attention quickly, explain the problem, offer a solution, and end with a clear call-to-action (CTA)—prompting the viewer to take the next step.

Why Explainer Videos Are So Effective

Explainer videos work so well because they tap into both the visual and auditory senses of the viewer. By combining compelling storytelling with relevant imagery, they enhance comprehension and retention. Research shows that people are much more likely to remember information presented in a video compared to plain text or images. This makes explainer videos an invaluable tool for businesses, especially those that deal with complex products or services.

Furthermore, explainer videos cater to the modern, fast-paced consumer who prefers visual content over long paragraphs of text. With the rise of platforms like YouTube, Vimeo, and social media channels, explainer videos have become easily accessible and highly shareable, providing a great opportunity to increase brand visibility.

The Process: How Explainer Videos Work

The magic behind explainer videos lies in their structure and delivery. From scriptwriting to animation and voiceovers, each stage contributes to the overall effectiveness of the video.

Scriptwriting is crucial because it defines the narrative and ensures that the video addresses the audience’s pain points and offers a solution clearly.
Storyboarding and visual design bring the script to life. Visuals help break down the message and make it more engaging.
Voiceovers and audio elements add personality to the video, ensuring that the message isn’t just seen but also heard and felt.
CTAs ensure that the video doesn’t end just as a point of information, but pushes the viewer towards a desired action.

Each step is designed to work in unison, creating a seamless experience that captures attention, educates, and encourages the audience to take further action.

Different Types of Explainer Videos

Explainer videos come in various formats, each suited to different purposes and audiences:

Animated Explainer Videos: These are ideal for businesses that want to simplify complex concepts or have abstract products. They allow for creativity and flexibility while maintaining clarity.
Whiteboard Explainer Videos: These videos use hand-drawn illustrations to explain concepts, often with a simple, clean design. They are highly effective for educational content or breaking down step-by-step processes.
Live-Action Explainer Videos: When you want to humanize your brand, live-action videos with real people can create an emotional connection and build trust.
Screencast Explainers: These are typically used for software or digital tools, where the video demonstrates how to use a product step by step, making them great for tutorials.

Each format serves a unique purpose, so choosing the right one depends on your message and target audience.

The Benefits of Using Explainer Videos

Explainer videos offer an array of advantages that go beyond just explaining a product:

Improved Engagement: Videos are more engaging than static text or images, which leads to longer retention times and increased interaction rates.
Increased Conversion Rates: By clearly outlining the value of a product or service, explainer videos can significantly boost conversion rates. Videos that explain how a product works or solves a problem tend to result in more sign-ups, purchases, or inquiries.
Better Brand Recall: Videos increase the likelihood that a viewer will remember your brand. Through engaging visuals and storytelling, explainer videos leave a lasting impression.
Higher Shareability: Explainer videos are one of the most shared content types online, making them an excellent tool for viral marketing and social media strategies.
Improved SEO: Videos are highly optimized for search engines, especially when you include relevant keywords in the title, description, and tags. Videos can boost organic search rankings and bring more traffic to your website.

Key Mistakes to Avoid

While explainer videos can be incredibly effective, there are several common mistakes businesses make when creating them. These include:

Lack of Focus on the Audience: Failing to tailor the content to your specific audience can result in a disengaged viewer.
Overloading the Video with Information: Trying to explain too much in one video can overwhelm the viewer, causing them to lose interest.
Poor Audio and Visual Quality: Low-quality voiceovers, bad lighting, or inconsistent visuals can distract from the message and hurt the video’s impact.
Weak Call-to-Action: Without a strong and clear CTA, even the best explainer video can fall short in achieving its ultimate goal—driving action.
Skipping Mobile Optimization: Since most viewers watch videos on mobile devices, failing to optimize the video for mobile viewing can result in poor user experience and lost opportunities.

By paying attention to these common mistakes and ensuring that your explainer video is focused, clear, and high-quality, you can avoid these pitfalls and create a video that delivers results.

Where to Use Explainer Videos

Explainer videos are versatile and can be used across various marketing and sales channels to maximize their impact:

Website Landing Pages: Embedding an explainer video on your homepage or landing page can significantly increase conversion rates by clearly showcasing your product or service in action.
Email Campaigns: Including an explainer video in an email can boost open rates and engagement, especially if the subject line mentions the video content.
Social Media: Social platforms like Facebook, Instagram, Twitter, and LinkedIn are ideal for sharing explainer videos, as they are highly shareable and can quickly increase visibility.
Sales and Onboarding: Explainer videos are excellent for onboarding new customers or explaining complex features to existing ones. They provide an engaging way to introduce your product or service and ensure users understand how to use it.
Product Demos: If your product is difficult to explain, a demo video can walk prospects through its features in a way that’s clear, concise, and compelling.

By strategically placing explainer videos in these key areas, you can maximize engagement and drive more conversions, ultimately increasing the effectiveness of your marketing efforts.

Final Thoughts: Harnessing the Full Potential of Explainer Videos

Explainer videos are not just a trendy content type—they are a powerful, proven tool that can bring real results for your business. By providing clear, concise, and engaging explanations of your products or services, explainer videos help you connect with your audience, educate them, and drive action. Whether you’re looking to enhance brand awareness, improve conversions, or boost user engagement, explainer videos are an investment worth making.

To create a successful explainer video, ensure that it’s focused, uses high-quality visuals and audio, and delivers a strong call-to-action. Avoid common mistakes, optimize for SEO, and strategically place your videos across key marketing channels. By doing so, you can unlock the full potential of explainer videos and achieve measurable business outcomes.

In conclusion, explainer videos are an essential marketing asset that, when done correctly, can offer immense value to your brand. They simplify complex ideas, engage audiences, and convert viewers into loyal customers. Whether you’re a startup, a growing business, or an established enterprise, integrating explainer videos into your marketing strategy will undoubtedly help you achieve your goals and stand out in today’s crowded digital landscape.

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Key Takeaways

About AppLabx

What are Explainer Videos and How They Work

1. What is an Explainer Video?

Key Characteristics of an Explainer Video

1. Concise and Focused

2. Story-Driven

3. Visually Appealing

4. Voiceover and Sound

5. Clear Call-to-Action (CTA)

Purpose of an Explainer Video

Popular Formats of Explainer Videos

1. Animated Explainer Videos

2. Whiteboard Animation

3. Live-Action Explainer Videos

4. Motion Graphics

5. Screencast or Software Demos

Where Explainer Videos Fit in the Marketing Funnel

Top of Funnel (Awareness)

Middle of Funnel (Consideration)

Bottom of Funnel (Decision)

Why Explainer Videos Work

Psychological Benefits:

Marketing Impact:

Conclusion of the Section

2. Types of Explainer Videos

1. Animated Explainer Videos

Features:

Sub-types:

Benefits:

Example:

2. Whiteboard Animation Videos

Features:

Benefits:

Example:

3. Live-Action Explainer Videos

Features:

Benefits:

Example:

4. Motion Graphics Explainer Videos

Features:

Benefits:

Example:

5. Screencast or Software Demo Videos

Features:

Benefits:

Example:

6. Typography-Based Explainer Videos

Features:

Benefits:

Example:

7. Hybrid Explainer Videos

Features:

Benefits:

Example:

Comparison Table

Conclusion of the Section

3. How Do Explainer Videos Work?

The Psychology Behind Explainer Videos

1. Dual Coding Theory

2. Information Retention

3. Cognitive Load Reduction

The Narrative Structure of an Explainer Video

1. Hook (First 5–10 seconds)

2. Problem Identification

3. Introduction of the Solution

4. How It Works

5. Benefits and Value Proposition

6. Call-to-Action (CTA)

Example:

Why Explainer Videos Engage Better Than Other Formats

1. Visual Engagement

2. Simplification of Complex Ideas

3. Increased Trust and Transparency

4. Mobile-Friendly and Shareable

Example:

Distribution: Where Explainer Videos Work Best

1. Landing Pages

2. Social Media

3. Product or Service Pages