Building on our previous article in which we shared the 5 Essential Strategies for Successful Digital Marketing in Singapore, we will deep dive more into the domain of social media marketing.

Social media marketing has become an integral part of a company’s marketing strategy in recent years.

It is an effective way for businesses to reach their target audience, build brand awareness, and increase their online presence.

With the increasing popularity of social media platforms such as Facebook, Instagram, and Twitter, it has become essential for companies to have a social media marketing strategy in place.

Singapore is one of the leading countries in the Asia Pacific region in terms of digital adoption, and the social media marketing industry in Singapore is booming.

Singapore has one of the highest internet penetration rates in the world, with over 5.81 million active internet users and the number is increasing every year.

Source: Hootsuite

This means that businesses in Singapore can reach a vast audience through digital channels such as search engines, social media, email, and mobile devices.

According to Statista, these are the top social media platform used by people in Singapore.

Penetration rate of top social networks in Singapore as of Q3 2022 (%)
Penetration rate of top social networks in Singapore as of Q3 2022 (%)

If you are keen to explore using social media to have maximum branding and visibility, then consider platforms such as Facebook, Instagram and TikTok.

This makes Singapore an attractive market for businesses to target through social media marketing.

However, with so many social media marketing agencies in Singapore, it can be challenging to choose the right one that suits your business needs.

To help you out, we have compiled a list of the top 8 social media marketing agencies in Singapore in 2023.

These agencies have proven their expertise and are highly recommended for businesses looking to boost their social media presence and grow their business.

Before we write more about this article, we like to share who we are.

About AppLabx

From developing a solid marketing plan to creating compelling content, optimizing for search engines, leveraging social media, and utilizing paid advertising, AppLabx offers a comprehensive suite of digital marketing services designed to drive growth and profitability for your business in Singapore.

At AppLabx, we understand that no two businesses are alike. That’s why we take a personalized approach to every project, working closely with our clients to understand their unique needs and goals, and developing customized strategies to help them achieve success.

If you need a digital consultation, then send in an inquiry here.

Why Social Media Marketing is important?

Social media marketing has become increasingly important for businesses in recent years.

With the rise of social media platforms like TikTok, Facebook, Instagram, Twitter, LinkedIn, and others, companies have a unique opportunity to reach out to potential customers in ways that were never before possible.

One of the most significant benefits of social media marketing is the ability to target specific demographics, especially those younger audiences.

This allows businesses to increase their mindshare among the younger generation which will reap results and branding equity down the road.

Social media platforms allow businesses to create targeted ads and content that is tailored to specific audiences, which can lead to higher conversion rates and a better return on investment.

Another important aspect of social media marketing is brand building.

Social media allows businesses to connect with their customers in a more personal and authentic way, which can lead to increased loyalty and brand awareness.

By engaging with their followers and building relationships, companies can establish themselves as trusted authorities in their respective industries.

Social media marketing can also help businesses to keep up with their competition.

In today’s digital age, it’s crucial for companies to have a strong online presence, and social media is one of the most effective ways to achieve this.

By staying active on social media and posting regularly, businesses can ensure that they are top of mind for their customers and potential customers.

Finally, social media marketing can help businesses to drive traffic to their website and increase sales.

By using social media to promote their products and services, companies can attract new customers and retain existing ones, leading to increased revenue and profitability.

Overall, social media marketing is a powerful tool for businesses of all sizes and industries.

By leveraging the power of social media platforms, companies can build their brand, engage with their customers, and drive sales and revenue.

The Social Media Industry in Singapore is Booming

The social media marketing industry in Singapore has been booming in recent years.

According to a report by Hootsuite and We Are Social, as of 2021, there were over 4.7 million active social media users in Singapore, which is over 80% of the population.

This presents a massive opportunity for businesses looking to reach out to potential customers through social media marketing.

Singapore is known for its high internet penetration rate and advanced digital infrastructure, which has made it an attractive market for businesses looking to expand their online presence.

Additionally, with the rise of e-commerce and the increased reliance on digital marketing strategies, social media has become an essential tool for businesses of all sizes and industries in Singapore.

Moreover, Singapore’s government has been actively promoting digital adoption and innovation, which has helped to fuel the growth of the social media marketing industry.

The government’s efforts to establish Singapore as a smart nation have led to increased investment in digital infrastructure and the development of new technologies, making Singapore a hub for digital innovation.

Overall, the booming social media marketing industry in Singapore presents a significant opportunity for businesses looking to expand their online presence, build their brand, and reach out to potential customers.

As the industry continues to grow, it’s important for businesses to stay ahead of the curve and leverage the latest digital marketing strategies to stay competitive.

Top 8 Social Media Marketing Agencies in Singapore (Updated in 2023)

  1. AppLabx
  2. Cooler Insights
  3. Ice Cube Marketing
  4. TBWA Singapore
  5. Hashmeta
  6. One 9 Ninety
  7. iFoundries
  8. Bray Leino Splash

1. AppLabx

Source: AppLabx

AppLabx is a leading social media agency in Singapore that provides innovative and effective digital marketing solutions to help businesses grow and achieve their marketing goals.

With a team of creative and experienced professionals, AppLabx specializes in crafting custom-tailored strategies to drive engagement, increase brand awareness, and drive sales through social media channels.

Their services range from social media marketing and management, content creation, influencer marketing, paid social media advertising, community management, and analytics reporting.

They understand the importance of data-driven insights and use analytics to track and optimize campaigns for the best results.

AppLabx has worked with a wide range of clients across various industries, from startups to established businesses, and has a proven track record of delivering successful campaigns.

Some of its clients include 9cv9, Vince Car, Lifelong Learning Institution, Vouch SG, and many more.

They are committed to staying up-to-date with the latest social media trends and technologies, ensuring that their clients stay ahead of the competition.

Overall, AppLabx is a top social media agency in Singapore that can help businesses of all sizes succeed in the digital landscape.

Their innovative and data-driven approach to social media marketing makes them a valuable partner for any business looking to grow and achieve its marketing goals.

2. Cooler Insights

Source: Cooler Insights

Cooler Insights, founded by Walter Lim, also known as the “Geek Marketer,” is Singapore’s oldest and most prolific business blogger.

Initially established as a marketing and lifestyle blog in May 2005, the company pivoted to a content-first digital marketing agency in 2014.

Cooler Insights has since provided digital marketing services to over 76 companies and trained more than 5,200 professionals and students through over 230 workshops on various subjects, including digital marketing, content marketing, marketing psychology, social media marketing, and brand storytelling.

Some of Cooler Insights’ high-profile clients include Brother, Pan Pacific Hotels, PARKROYAL and PARKROYAL COLLECTION Hotels, Singapore Press Holdings, etc.

3. Ice Cube Marketing

Source: Ice Cube Marketing

If you’re looking for a reliable social media marketing agency in Singapore, look no further than Icecube Marketing.

With years of experience in the industry, Icecube Marketing offers a range of digital marketing services, including social media marketing, search engine optimization (SEO), content marketing, and more.

Their team of experts is dedicated to delivering customized solutions to help businesses of all sizes and industries achieve their digital marketing goals.

At Icecube Marketing, they understand the importance of staying ahead of the curve in the fast-paced world of digital marketing.

That’s why they’re committed to using the latest tools and strategies to ensure their clients are always one step ahead of the competition.

With a focus on results-driven campaigns and measurable outcomes, Icecube Marketing has helped countless businesses achieve online success.

So, whether you’re looking to build your brand, generate leads, or drive sales, Icecube Marketing has the skills and expertise to help you achieve your goals.

Ice Cube Marketing is a team of hybrid marketers who are passionate about the art and science of marketing.

Their shared mission is to deliver effective marketing solutions to businesses throughout Singapore. They believe that marketing is both an art and a science, and they are dedicated to applying their expertise to help businesses achieve their marketing goals.

4. TBWA Singapore

Source: TBWA Singapore

Founded in 1970, TBWA is a globally recognized communications and creative agency with a diverse portfolio of work. Among their plethora of services, their social media marketing stands out as particularly noteworthy.

TBWA has established a cultural intelligence unit known as Backlash, which provides daily insights into the cultures of 45 different countries.

By staying ahead of the curve and accurately predicting new trends, they are able to consistently provide innovative and relevant social media marketing services to their clients.

For businesses seeking a social media marketing agency that is both trendsetting and innovative, TBWA is an excellent choice.

With their expertise in cultural intelligence and their commitment to staying ahead of emerging trends, TBWA can help take your social media marketing efforts to the next level.

5. Hashmeta

Source: Hashmeta

Hashmeta is a full-service digital marketing agency founded in 2012, offering a range of services from strategy to analytics.

Their team of experts is dedicated to providing end-to-end professional service that meets the unique needs of each client.

One of Hashmeta’s strengths is its expertise in navigating various social media platforms.

From Facebook and Instagram to LinkedIn and Twitter, they have a proven track record of success in helping businesses expand their digital presence through social media.

Their team of skilled professionals can create and execute a social media strategy that is tailored to your business’s specific goals and target audience.

Whether you’re looking to increase brand awareness, drive website traffic, or generate leads, Hashmeta is a versatile agency that can help you achieve your social media marketing goals.

With their in-depth understanding of social media platforms and their ability to stay on top of emerging trends, they can help your business stand out in the crowded digital landscape.

Overall, if you’re looking for a reliable and experienced digital marketing agency to take your social media marketing efforts to the next level, Hashmeta is an excellent choice.

6. One 9 Ninety

Source: One 9 Ninety

One9ninety is a full-service social media agency founded in Singapore in 2008.

With a mission to market brands on the social web, their team uses a combination of technology, data, word-of-mouth marketing, creativity, and community-building to help clients achieve their goals.

One9ninety offers a range of services, from social strategy development to daily content creation and campaign execution.

Their team of dedicated professionals has partnered with over 60 reputable brands and customers across the Asia Pacific, delivering effective social media marketing solutions in Singapore, Malaysia, Indonesia, India, the Philippines, Hong Kong, and Taiwan.

Additionally, they have established partnerships with local agencies in Thailand, China, Japan, and Korea to provide even greater reach and impact.

At One9ninety, they understand that effective social media marketing requires a deep understanding of the ever-evolving digital landscape.

That’s why they stay on top of the latest trends and technologies, ensuring that their clients receive the most innovative and effective solutions possible.

With their proven track record of success and their commitment to delivering exceptional results, One9ninety is an excellent choice for businesses seeking to expand their social media presence and achieve their marketing goals.

7. iFoundries

Source: iFoundries

iFoundries is a full-service digital marketing agency that has earned a reputation as a trusted partner for businesses looking to grow their brand and expand their digital presence.

With over 18 years of valuable hands-on experience, they specialize in data-driven digital marketing and website design strategies.

Their track record speaks for itself – brands such as Honda, Ingram Micro, ComfortDelGro, and SingPost have all benefited from their expertise in digital marketing and web design.

At iFoundries, their team of experienced professionals is committed to helping clients build their audience with engaging digital content and outstanding user experience.

They use full-funnel digital marketing and marketing automation to attract and nurture leads into sales, grow email lists faster, and achieve measurable results.

In addition to their digital marketing and website design services, iFoundries also offers e-commerce solutions that allow businesses to sell profitable membership programs, online courses, physical products, and digital products online.

Whether you are a small to medium sized enterprise or a large corporation, iFoundries is the best digital marketing agency to partner with on your digital transformation journey.

Their proven strategies, data-driven approach, and exceptional results make them a top choice for businesses looking to grow and succeed in today’s competitive digital landscape.

8. Bray Leino Splash

Source: Bray Leino Splash

Bray Leino Splash is a dynamic and forward-thinking digital marketing agency with a global presence.

Headquartered in Singapore, they also have offices in Kuala Lumpur, Shanghai, Hong Kong, Ho Chi Minh City, and London. Their team comprises over 120 professionals who are well-versed in data analytics, UX, visual design, storytelling, and technology.

Their mission is to help their clients acquire, engage, retain, and build meaningful relationships with their customers.

They believe in leveraging the power of data to derive insights on the best ways to connect with customers, and using creativity and technology to create impactful stories.

Bray Leino is a leading UK-based integrated communications group with a diverse range of businesses spanning digital, public relations, advertising, 3D spaces, media, direct response, and training.

With such a broad range of expertise, they are uniquely positioned to provide their clients with comprehensive and effective digital marketing solutions.

At Bray Leino Splash, they pride themselves on their ability to deliver exceptional results for their clients.

Whether you need help with acquiring new customers, engaging with your existing audience, or building long-lasting relationships, their team has the skills and experience to help you achieve your goals.


In conclusion, the social media marketing industry in Singapore has been experiencing rapid growth in recent years, with businesses recognizing the need for a strong digital presence.

The top 8 social media marketing agencies in Singapore for 2023 that we have highlighted in this post are among the best in the industry, with a proven track record of delivering excellent results for their clients.

From the experienced team at Hashmeta to the technology-driven approach of Icecube Marketing, and the data-driven strategies of iFoundries, businesses of all sizes can find an agency that fits their unique needs.

Other agencies like AppLabx and TBWA stand out with their creativity, cultural intelligence, and ability to stay ahead of trends.

It’s essential for businesses to partner with the right agency to achieve their social media marketing goals, and these top 8 agencies are a great place to start.

With their expertise and dedication to staying on top of industry trends, businesses can trust that they are in good hands.

In a constantly evolving digital landscape, a strong social media marketing strategy can give businesses the competitive edge they need to succeed.

As Singapore continues to be a hub for innovation and entrepreneurship, partnering with a top social media marketing agency will be crucial for businesses looking to stay ahead of the curve.

If you find this article useful, why not share it with your colleagues and marketing teams and also leave a nice comment below?

We, at the AppLabx Research Team, strive to bring the latest and most meaningful data, guides, and statistics to your doorstep.

People Also Ask

What is a social media marketing agency?

A social media marketing agency is a company that specializes in providing digital marketing services to businesses and brands on various social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and more. They help businesses create and implement effective social media strategies, manage social media accounts, create and curate engaging content, run paid social media campaigns, and analyze social media performance to achieve marketing goals and grow brand awareness, engagement, and conversions.

What are the top social media sites in Singapore?

The top social media sites in Singapore are Facebook, Instagram, LinkedIn, YouTube, and Twitter. Facebook is the most widely used platform with over 4 million users, followed by Instagram with over 2 million users. LinkedIn is popular for professional networking, while YouTube is preferred for video content. Twitter is used by individuals and businesses to share news and updates in real-time. Other social media sites that are gaining popularity in Singapore include TikTok and Clubhouse.

Which company is best for social media marketing?

There is no single company that is universally best for social media marketing as it depends on the specific needs and goals of a business. However, there are several top companies in Singapore that offer high-quality social media marketing services, including AppLabx, Icecube Marketing, Hashmeta, One9ninety, iFoundries, and Bray Leino Splash. These companies have a proven track record of helping businesses to achieve their social media marketing objectives through a range of services such as social media strategy, content creation, community management, and influencer marketing.

Which is the best Facebook marketing agency in Singapore?

There are several Facebook marketing agencies in Singapore that offer excellent services. The best Facebook marketing agency for your business will depend on your specific needs and goals. Some of the top Facebook marketing agencies in Singapore include AppLabx, Hashmeta, iFoundries, Ice Cube Marketing, and One9ninety. These agencies have proven track records of success and can help you reach your target audience effectively through strategic Facebook marketing campaigns.