Key Takeaways
- Leverage AI-powered personalisation to tailor guest experiences and boost direct bookings in 2025.
- Optimize for voice and visual search to enhance discoverability and drive more traffic to your hotel’s website.
- Use smart retargeting with dynamic ads and mobile-exclusive deals to increase conversion rates and improve guest loyalty.
The hospitality industry is in the midst of a transformation, driven by rapid technological advancements and changing consumer expectations. As we approach 2025, the competition for hotel bookings has never been more intense. In an era where digital marketing strategies evolve almost daily and guest preferences are becoming more dynamic, hotel owners and marketers must adopt innovative approaches to stay ahead of the curve.
In the past, hotel booking strategies were relatively straightforward: advertise through traditional channels, offer competitive prices, and rely on word-of-mouth referrals. However, with the rise of online travel agencies (OTAs), changing search behavior, and the increasing reliance on mobile and voice-assisted technology, the landscape has shifted dramatically. Today, hoteliers must leverage a mix of data-driven insights, cutting-edge technologies, and targeted marketing techniques to boost visibility, improve guest experiences, and ultimately increase bookings.
As we move into 2025, the pressure to adapt and innovate is paramount. Travelers are more tech-savvy than ever before, expecting personalized experiences, seamless booking processes, and real-time communication. For hoteliers, this means that traditional marketing tactics are no longer enough to capture the attention of potential guests. New growth hacks are essential to tapping into emerging trends, building brand loyalty, and increasing direct bookings, which is one of the most cost-effective ways to boost revenue.
But what are these growth hacks? How can hotels leverage modern tools and strategies to not only stand out but also drive conversions in an increasingly crowded digital space? The answers lie in a combination of personalization, mobile-first experiences, AI-driven insights, influencer marketing, and retargeting campaigns. By implementing these innovative tactics, hoteliers can create a competitive edge and ensure they attract, engage, and retain guests in 2025 and beyond.
In this blog, we will explore the top five growth hacks that every hotel should consider to boost bookings in 2025. These strategies are designed not only to keep pace with industry trends but to set hotels up for long-term success. From harnessing the power of artificial intelligence to optimizing for voice and visual search, each growth hack is grounded in the realities of modern consumer behavior and technological advancements. Whether you’re a boutique hotel or part of a larger chain, these hacks are adaptable and can be tailored to meet your specific needs.
Stay tuned as we dive deep into each growth hack, providing you with actionable insights and real-world examples that will empower you to make the most of the opportunities ahead. By the end of this blog, you’ll have a clear roadmap of how to position your hotel for success in 2025 and beyond, ensuring you not only survive but thrive in the evolving digital landscape.
If you’re ready to boost your hotel’s bookings, it’s time to embrace these innovative growth strategies. Let’s get started.
But, before we venture further, we like to share who we are and what we do.
About AppLabx
From developing a solid marketing plan to creating compelling content, optimizing for search engines, leveraging social media, and utilizing paid advertising, AppLabx offers a comprehensive suite of digital marketing services designed to drive growth and profitability for your business.
AppLabx is well known for helping companies and startups use Growth Hacking to drive web traffic to their websites and web apps.
At AppLabx, we understand that no two businesses are alike. That’s why we take a personalized approach to every project, working closely with our clients to understand their unique needs and goals, and developing customized strategies to help them achieve success.
If you need a digital consultation, then send in an inquiry here.
Top 5 Growth Hacks To Boost Hotel Bookings for 2025
- Leverage AI-Powered Personalisation
- Optimise for Voice & Visual Search
- Implement Smart Retargeting With Dynamic Ads
- Partner With Influencers & Niche Travel Creators
- Offer Mobile-Exclusive Deals & Seamless Booking UX
1. Leverage AI-Powered Personalisation
In 2025, personalization is no longer a luxury; it’s a necessity. With AI-powered personalization tools, hotels can offer tailored experiences that significantly increase the chances of a guest completing a booking. By analyzing vast amounts of data, AI allows hoteliers to offer more customized experiences, improve customer satisfaction, and ultimately boost conversions.
This growth hack revolves around harnessing the power of artificial intelligence to personalize guest interactions across various touchpoints — from website visits to post-checkout communication. When implemented correctly, AI can enhance the entire guest journey, providing a seamless and individualized experience that encourages direct bookings and fosters brand loyalty.
Why Personalization Matters in 2025
- Consumer Expectations: Today’s travelers expect highly personalized experiences. Whether it’s customized recommendations for room types or personalized offers based on previous stays, personalization is key to engaging guests.
- Increased Conversion Rates: Personalized experiences tend to drive higher conversion rates. According to a study by Epsilon, 80% of consumers are more likely to make a purchase when brands offer personalized experiences.
- Data-Driven Decisions: AI helps hotels make informed, data-driven decisions by analyzing guest preferences, behavior, and booking patterns. This allows hotels to optimize their marketing efforts and tailor their offerings.
AI-Powered Personalization Tools for Hotels
- AI-Driven Email Marketing
- How it works: By using AI to analyze past guest data, hotels can create highly targeted email campaigns. These campaigns can feature tailored offers, room recommendations, or loyalty program promotions, increasing the likelihood of repeat bookings.
- Example: Tools like Revinate offer AI-driven email marketing platforms that segment your guest database into highly targeted groups, ensuring the right message is sent to the right person at the right time.
- Key Benefit: Increases open rates, click-through rates (CTR), and overall engagement.
- Chatbots and Virtual Assistants
- How it works: AI-powered chatbots can engage with visitors on your website, social media, or even during the booking process. These virtual assistants can provide instant responses, suggest tailored room options, and even handle reservations.
- Example: Zingle and Whisbi are AI-powered platforms that enable seamless conversations with guests across different communication channels (email, chat, and social media).
- Key Benefit: Reduces response time, enhances customer service, and increases conversions through real-time support.
- Dynamic Pricing Algorithms
- How it works: AI algorithms can adjust hotel prices in real time based on various factors, including demand, competitor pricing, booking window, weather, and local events. By offering personalized pricing, hotels can optimize revenue.
- Example: RoomRaccoon and RevPAR Guru use AI-powered dynamic pricing to help hotels increase their revenue per available room (RevPAR).
- Key Benefit: Maximizes profit by offering competitive pricing, especially during high-demand periods.
- Personalized Website Experience
- How it works: AI can track visitors’ browsing behavior and preferences on your hotel’s website. Using this data, the site can offer personalized content, room recommendations, and even special deals tailored to the visitor’s needs.
- Example: SiteMinder offers a smart website builder that incorporates AI to create a dynamic, personalized website experience, improving user engagement and conversion rates.
- Key Benefit: Increases website engagement and reduces bounce rates.
- Personalized Upselling
- How it works: AI can predict which additional services or upgrades a guest might be interested in based on their previous bookings or preferences. This enables highly relevant upsell offers during the booking process or post-booking communication.
- Example: RoomRaccoon integrates AI to suggest room upgrades, spa treatments, or local experiences that the guest is likely to book.
- Key Benefit: Enhances the guest experience while increasing revenue through upselling.
Real-World Examples of AI-Powered Personalisation in Action
- Marriott International’s “Mobile Key” Feature:
Marriott uses AI to personalize guest experiences via its mobile app. It allows guests to check in, unlock their room doors, and access personalized offers, all through AI. By tracking guest preferences and behaviors, Marriott can provide custom recommendations and promotions, increasing the chances of direct bookings. - Hilton’s “Connie” AI Concierge:
Hilton uses an AI-powered robot, Connie, as a concierge in some of its properties. Connie helps guests with personalized recommendations for activities, dining, and other local experiences based on AI analytics of their preferences and behavior. It’s an excellent example of using AI to enhance personalization at the guest level. - Accor Hotels’ Personalized Loyalty Program:
Accor’s loyalty program leverages AI to offer customized rewards based on guest preferences and stay history. By using this data, the hotel chain can offer more targeted promotions, encouraging guests to book directly with the brand.
Benefits of AI-Powered Personalisation for Hotels
- Increased Customer Satisfaction and Retention
- AI creates personalized experiences that resonate with individual guest needs and preferences, leading to higher satisfaction.
- Happy, satisfied guests are more likely to become repeat customers, contributing to higher lifetime value.
- Higher Booking Conversion Rates
- AI-driven recommendations, tailored offers, and dynamic pricing encourage guests to complete bookings. Personalization fosters a sense of relevance and urgency, driving conversions.
- Improved Operational Efficiency
- AI automates various guest interactions, such as booking confirmations, upselling suggestions, and post-stay surveys. This reduces the time and effort needed by hotel staff, improving overall efficiency.
- Better Resource Allocation and Budgeting
- AI helps hotel managers make informed decisions on how to allocate marketing budgets by predicting which promotions will yield the best results. This ensures that marketing efforts are targeted and cost-effective.
Challenges of AI-Powered Personalisation
- Data Privacy Concerns:
With the collection of personal data to drive AI personalization, hotels must ensure they comply with data protection regulations (e.g., GDPR). Transparency in data usage is crucial for maintaining guest trust. - High Initial Investment:
Implementing AI tools can require significant upfront investment in technology and staff training. However, the long-term ROI often outweighs these initial costs. - Complexity of Integration:
Integrating AI into existing hotel systems (e.g., property management systems, booking engines) can be challenging. Hotels must ensure seamless integration to maximize the benefits of AI-driven personalization.
How to Get Started with AI-Powered Personalisation in 2025
- Audit Existing Data
- Review your current data collection practices. Ensure that your hotel is capturing valuable guest data (e.g., booking history, preferences, feedback).
- Choose the Right Tools
- Select AI-powered tools and platforms that align with your hotel’s needs. Consider using AI-driven email marketing, chatbots, dynamic pricing solutions, and website personalization software.
- Train Your Team
- Invest in training your staff to understand how AI can enhance guest experiences. Make sure your team knows how to interpret AI insights and leverage them in their daily tasks.
- Start Small and Scale
- Begin by integrating AI into a few areas (e.g., email marketing or website personalization) and expand as you see positive results.
- Monitor Performance
- Continuously monitor the impact of AI-driven personalization on booking conversions, customer satisfaction, and overall revenue. Use these insights to fine-tune your strategy.
Conclusion
AI-powered personalization offers unparalleled opportunities for hotels to connect with guests on a deeper level, enhance their booking experience, and increase revenue. As technology advances, so too do the possibilities for hotels to create highly tailored, seamless experiences that not only attract guests but encourage repeat stays and long-term loyalty. By integrating AI into your hotel’s marketing and operational strategies, you can unlock new growth opportunities and stay ahead of the competition in 2025 and beyond.
2. Optimise for Voice & Visual Search
As we progress into 2025, two emerging search trends are reshaping how travelers discover hotels: voice search and visual search. These technologies are revolutionizing the way consumers interact with search engines, and hotels that optimize for these types of searches stand to gain a competitive edge. By optimizing your hotel’s digital presence for voice and visual search, you can improve visibility, attract more potential guests, and increase bookings.
Voice and visual search are not just buzzwords; they represent real shifts in consumer behavior. With the increasing use of smartphones, smart speakers, and AI-powered devices, travelers are now searching for hotels and services using voice commands and images instead of traditional text-based searches. In 2025, optimizing for these search methods is crucial to staying competitive in the hospitality industry.
Understanding Voice Search in 2025
Voice search is becoming a dominant search method, largely due to the widespread adoption of smart devices such as Amazon Echo, Google Home, and Apple’s Siri. According to a study by PwC, over 70% of people have used voice search in the past year. This trend is expected to continue to grow, making it essential for hoteliers to optimize their websites and content for voice queries.
Why Voice Search Matters for Hotels
- Increased Convenience: Consumers are using voice search for its hands-free convenience, especially when on the go. Travelers are increasingly asking questions about hotel availability, amenities, and local attractions while driving, cooking, or working.
- Natural Language Processing (NLP): Voice searches tend to use more natural language, meaning people ask longer, more conversational questions (e.g., “What are the best hotels in downtown San Francisco with a pool?”). This is different from traditional search queries, which are often short and keyword-focused (e.g., “hotels San Francisco pool”).
- Local Search Impact: Many voice searches are location-based. When a potential guest uses voice search to find hotels, they are often ready to book. According to a report by Google, 46% of people use voice search to find local businesses.
How to Optimise for Voice Search
- Focus on Long-Tail Keywords
- People use natural, conversational language when searching with voice, so optimizing for long-tail keywords is crucial.
- Example: Instead of targeting a short phrase like “best hotels NYC,” target a more specific question like “What are the best boutique hotels in New York City with a rooftop bar?”
- Implement Structured Data and Schema Markup
- Schema markup allows search engines to understand your content more easily, which helps them provide more accurate answers to voice search queries. Adding structured data to your hotel website (e.g., hotel star ratings, availability, and amenities) improves your visibility in search results.
- Example: Implement structured data for your hotel’s location, amenities, room types, and pricing to enhance the likelihood of appearing in voice search results.
- Optimize for Local SEO
- Since voice searches often include local queries, ensuring your hotel’s name, address, phone number (NAP), and local listings are consistent across the web is crucial for local SEO.
- Use platforms like Google My Business to claim and update your listing regularly. This increases your chances of appearing in local voice searches for terms like “hotels near me” or “best hotels near [city name].”
- Improve Mobile Optimization
- A significant portion of voice searches occur on mobile devices. Ensure your website is mobile-friendly with fast load times and easy navigation to enhance the user experience for voice searchers.
Understanding Visual Search in 2025
Visual search, powered by image recognition technologies, allows users to search for products or services using images instead of keywords. In 2025, visual search will play an increasingly important role in how travelers discover hotels, especially with the rise of platforms like Pinterest, Google Lens, and Instagram’s shopping features.
Why Visual Search Matters for Hotels
- Enhanced Discovery: Travelers are using images to explore destinations, hotels, and experiences they are interested in. Visual search makes it easier for them to find hotels that match the aesthetic or style they are looking for, whether it’s a beachfront resort or a luxury city hotel.
- Social Media Influence: Platforms like Instagram and Pinterest are visual-first, and users are accustomed to discovering hotels through high-quality images. Optimizing for visual search can enhance visibility on these platforms, ultimately driving more traffic and bookings.
- E-commerce and Booking Integration: Visual search is increasingly integrated with e-commerce, which includes booking platforms. Travelers can now take pictures of hotels or destinations they encounter in their daily lives and search for similar options, making it easier to find the perfect accommodation.
How to Optimise for Visual Search
- Use High-Quality, Optimized Images
- High-quality images are crucial for visual search success. Ensure that your hotel’s website includes professionally shot photos that highlight key features like the exterior, lobby, rooms, amenities, and views.
- Example: Upload images that are at least 1200×800 pixels to meet search engine quality standards.
- Add Image Descriptions and Alt Text
- Adding detailed, keyword-rich image descriptions and alt text is critical for helping search engines understand the context of your images.
- Example: If you have a poolside view image, the alt text might be “luxury hotel with outdoor pool and ocean view in Miami.”
- Leverage Platforms Like Google Lens and Pinterest
- Make your hotel’s images discoverable on Google Lens and Pinterest by ensuring your content is aligned with popular visual search keywords and trends.
- Example: Create a Pinterest board dedicated to your hotel, showcasing various images that reflect the experience of staying there, such as dining, events, and activities. Optimize board descriptions with relevant keywords.
- Create a Visual Search-Optimized Gallery on Your Website
- Many websites now feature visual search-integrated galleries that let users search for related images. Adding a visual search functionality on your hotel’s website can help visitors find exactly what they are looking for by clicking on a relevant image.
- Example: Implement an interactive gallery with clickable images that link directly to booking pages for each room type or amenity.
- Use Augmented Reality (AR)
- Augmented reality (AR) is transforming how travelers interact with hotel images. Providing virtual tours, 360-degree views of rooms, or AR-driven previews of hotel amenities can give potential guests a more immersive experience.
- Example: Marriott’s VRoom Service allows users to explore hotel rooms and amenities through VR and AR technology, providing a unique and engaging way to discover properties.
Benefits of Optimizing for Voice and Visual Search
- Increased Visibility
- Optimizing for voice and visual search increases your hotel’s visibility across multiple channels, including smart devices, social media, and image-based search platforms.
- Improved User Experience
- Providing easy access to information through voice and visual search helps improve the overall user experience, making it more likely that potential guests will complete their bookings.
- Higher Engagement and Conversion Rates
- By targeting voice and visual search queries, you create a more engaging experience for potential guests, leading to higher click-through and conversion rates.
- Enhanced Local SEO
- Both voice and visual search are highly local by nature, which means optimizing for these searches can boost your hotel’s performance in local search rankings and drive traffic from nearby customers.
Case Study: Marriott’s Voice Search Optimization
Marriott International has been a leader in voice search optimization, integrating Alexa for Hospitality in several of its hotel rooms. Guests can ask Alexa to book services, control room settings, or find local attractions, all through voice commands. This integration not only improves the guest experience but also provides Marriott with valuable data to further refine their voice search optimization strategies. Additionally, Marriott uses voice search to provide real-time recommendations and promotions based on the guest’s preferences and booking history.
Table: Key Differences Between Voice Search and Visual Search Optimization for Hotels
| Feature | Voice Search Optimization | Visual Search Optimization |
|---|---|---|
| Search Query Type | Conversational, long-tail, local queries | Image-based, visual queries |
| Optimization Focus | Structured data, natural language, local SEO | High-quality images, alt text, image descriptions |
| Devices Used | Smart speakers, mobile devices, voice assistants | Smartphones, tablets, image recognition tools |
| Benefits | Enhanced local visibility, improved engagement | Improved discoverability, more visual traffic |
| Key Strategy | Optimize for natural language, local queries | Optimize image content, use AR and VR |
Conclusion
Optimizing for voice and visual search is not just a trend; it’s a critical growth hack for 2025. As more consumers rely on smart devices and image recognition to discover hotels, embracing these technologies will increase your hotel’s visibility, enhance the user experience, and ultimately drive more bookings. By integrating voice search optimization and leveraging visual search tools, hotels can stay ahead of the competition, provide a better guest experience, and maximize their marketing efforts.
3. Implement Smart Retargeting With Dynamic Ads
In the highly competitive hotel industry, retargeting has proven to be an invaluable tool for re-engaging potential guests who have previously interacted with your website or booking platform but did not complete a reservation. By leveraging dynamic ads in conjunction with smart retargeting strategies, hotels can boost bookings, enhance customer retention, and drive more conversions.
As we enter 2025, the landscape of digital marketing is becoming more personalized, with AI-driven technologies enabling even more efficient and effective retargeting strategies. Dynamic ads allow hotels to deliver personalized, contextually relevant ads to potential guests based on their previous online interactions, making the marketing efforts more relevant and timely. The power of smart retargeting with dynamic ads lies in its ability to engage users at the right moment with the right message, increasing the likelihood of completing a booking.
What is Smart Retargeting with Dynamic Ads?
Smart retargeting refers to the practice of using data and automation to show targeted ads to users who have previously interacted with your hotel’s website, app, or booking platform. This technique tracks user behavior and serves personalized advertisements to nudge them toward completing a booking.
Dynamic ads take retargeting to the next level by automatically adapting the content of the ad based on a visitor’s actions. For example, if a user looked at a particular room type but did not book, dynamic ads can show that exact room with an exclusive offer to encourage the user to complete the reservation.
Key Characteristics of Dynamic Ads
- Personalization: Dynamic ads adjust in real-time to show users the most relevant content, such as room types, pricing, promotions, or amenities, based on their past behavior.
- Automation: Once set up, dynamic ads run automatically based on pre-determined triggers (e.g., website visits, abandoned bookings) without requiring manual adjustments for each individual user.
- Cross-Channel Retargeting: Dynamic retargeting ads can appear across multiple platforms, such as Google Display Network, Facebook, Instagram, or even via email, ensuring that your hotel stays top of mind wherever your potential guests spend their time online.
Why Dynamic Retargeting Ads Matter for Hotels in 2025
- Increased Conversion Rates
- Potential guests who are retargeted with dynamic ads are significantly more likely to return to your site and complete a booking. A study by Criteo found that dynamic retargeting ads increased conversion rates by 70%.
- Cost-Effectiveness
- Compared to traditional ads, dynamic retargeting allows you to target individuals who have already shown interest, reducing wasted ad spend. This results in a higher return on investment (ROI) and ensures your marketing budget is used more effectively.
- Improved User Experience
- By showing users relevant ads based on their previous interactions, you can create a seamless experience that feels personalized. This not only enhances customer satisfaction but also builds trust, leading to better retention.
- Real-Time Engagement
- Dynamic ads enable real-time targeting, meaning you can immediately respond to a potential guest’s actions. If someone viewed a room but left the site without booking, dynamic ads can immediately show them that room again with a time-limited discount to encourage conversion.
How Dynamic Retargeting Works for Hotels
Dynamic retargeting works by collecting data on how users interact with your website and leveraging that information to show personalized ads. For a hotel, this means tracking a variety of actions, such as:
- Room Views: If a user browses a specific type of room but doesn’t make a booking, dynamic ads can show the same room type with an exclusive offer.
- Booking Abandonment: If a potential guest adds a room to their cart but does not complete the checkout, a dynamic ad can remind them of their abandoned booking and offer a discount to incentivize completion.
- Price Sensitivity: Users who searched for rooms at a specific price point but did not book may be shown ads with personalized pricing or special discounts to match their budget.
- Local Attractions: If a user searches for hotels near a specific landmark or event (e.g., a music festival), dynamic ads can showcase rooms with proximity to the event or offer packages that include tickets or special rates.
Example of Dynamic Retargeting for Hotels
- Scenario: A user visits your hotel’s website and browses your suite rooms but leaves without booking.
- Dynamic Retargeting Ad: A few days later, the user sees an ad featuring the exact suite they viewed, now with a limited-time offer, such as a 10% discount for booking within the next 24 hours.
- Result: The user is reminded of the room they liked and is incentivized to complete their booking.
Best Practices for Implementing Dynamic Retargeting Ads for Hotels
- Segment Your Audience
- Not all visitors to your website are the same. By segmenting your audience based on their behavior (e.g., page views, abandoned carts, repeat visits), you can create targeted dynamic ads for each segment.
- Example: Visitors who abandoned a booking cart may be shown different ads compared to users who only viewed room types.
- Not all visitors to your website are the same. By segmenting your audience based on their behavior (e.g., page views, abandoned carts, repeat visits), you can create targeted dynamic ads for each segment.
- Use High-Quality Imagery and Videos
- Visual appeal is crucial for hotels. Use high-quality images and videos of your hotel, rooms, amenities, and local attractions to create dynamic ads that capture attention.
- Example: Showcasing an ocean view room with a sunset in the background can help drive bookings for a beachside resort.
- Visual appeal is crucial for hotels. Use high-quality images and videos of your hotel, rooms, amenities, and local attractions to create dynamic ads that capture attention.
- Personalize Ad Copy
- Your dynamic ad copy should speak directly to the user’s needs and remind them of the specific content they interacted with.
- Example: “Don’t miss out! Your dream room at [Hotel Name] is waiting. Book now and save 15%!”
- Your dynamic ad copy should speak directly to the user’s needs and remind them of the specific content they interacted with.
- Leverage Time-Limited Offers
- Creating urgency can help encourage users to complete their booking. Use time-sensitive offers, like discounts or special perks, to push them to act quickly.
- Example: “Book within the next 48 hours and get a complimentary breakfast!”
- Creating urgency can help encourage users to complete their booking. Use time-sensitive offers, like discounts or special perks, to push them to act quickly.
- Ensure Mobile Optimization
- Since many users browse and book hotels via mobile devices, ensure your dynamic ads are optimized for mobile viewing. This includes ensuring that images load quickly and the booking process is seamless.
- Track and Adjust Campaigns Regularly
- Continuously monitor your dynamic ad campaigns, analyze performance data, and make adjustments as needed. Pay attention to metrics such as conversion rate, click-through rate (CTR), and cost per conversion to gauge the effectiveness of your ads.
Benefits of Smart Retargeting with Dynamic Ads for Hotels
- Higher Return on Ad Spend (ROAS)
- Retargeting with dynamic ads typically results in a higher return on ad spend compared to traditional display ads. Since you’re targeting an audience that has already expressed interest, the likelihood of conversion is much higher.
- Increased Brand Recall
- Dynamic ads keep your hotel top of mind for users who are close to booking but haven’t made the final decision. This increases brand recall and the chances of a future booking, even if the guest doesn’t book immediately.
- Higher Engagement
- Personalized dynamic ads tend to generate more engagement compared to static ads. By showing users content they are already interested in, you can keep them engaged with your brand.
Real-World Example: Marriott’s Dynamic Retargeting Campaign
Marriott International successfully implemented dynamic retargeting ads across multiple platforms, including Google Display Network and Facebook. The campaign specifically targeted users who had browsed certain room types or amenities but had not yet completed a booking. Marriott used high-quality images of their properties, time-limited offers, and personalized ad copy to capture the attention of users and drive them back to the booking page.
The results were impressive, with conversion rates significantly higher for retargeted users compared to first-time visitors. Marriott’s dynamic retargeting efforts resulted in increased direct bookings and a significant decrease in reliance on third-party booking platforms.
Table: Dynamic Retargeting vs. Traditional Display Ads for Hotels
| Feature | Dynamic Retargeting Ads | Traditional Display Ads |
|---|---|---|
| Targeting | Personalized, based on user behavior and interests | Broad targeting based on demographic criteria |
| Cost-Effectiveness | More cost-effective due to retargeting high-intent users | May lead to wasted ad spend due to broad reach |
| Conversion Rate | Higher conversion rates due to relevance | Lower conversion rates due to generic content |
| Ad Personalization | Highly personalized content, including room type and pricing | Generic content, often with limited customization |
| Platform Reach | Multi-platform (Google, Facebook, Instagram, etc.) | Typically limited to specific platforms |
Conclusion
Implementing smart retargeting with dynamic ads is an essential growth hack for hotel businesses in 2025. With the ability to deliver personalized, contextually relevant ads based on user behavior, dynamic retargeting provides a powerful tool to re-engage potential guests, increase bookings, and maximize return on marketing spend. By following best practices, such as segmenting your audience, using high-quality imagery, and leveraging time-sensitive offers, hotels can create highly effective campaigns that drive conversions and foster guest loyalty. In a competitive industry, dynamic retargeting can be the key to standing out and achieving sustained growth in the coming years.
4. Partner With Influencers & Niche Travel Creators
As the digital landscape continues to evolve, the power of influencer marketing has become more evident, especially in industries like hospitality. By 2025, influencer marketing will be an even more significant growth hack for hotels looking to boost bookings, enhance their brand visibility, and reach highly engaged, targeted audiences. Partnering with influencers and niche travel creators offers hotels a unique opportunity to tap into the credibility, reach, and authenticity that these individuals have with their followers.
In this section, we will explore the benefits of collaborating with influencers and niche travel creators, how hotels can strategically leverage this marketing tactic, and provide actionable steps for successful partnerships.
Why Partnering with Influencers & Niche Travel Creators Matters for Hotels in 2025
- Authentic Promotion
- Influencers and travel creators are seen as authentic voices within their communities. Their recommendations often hold more weight than traditional advertisements because they are perceived as more genuine.
- Example: If a well-known travel influencer stays at your hotel and shares their experience on social media, it resonates with their followers more effectively than a branded hotel ad.
- Access to Targeted Audiences
- Influencers and niche creators typically have highly engaged and specific audiences. For a hotel, partnering with a creator whose followers match your target demographic ensures that your marketing efforts reach the right people.
- Example: A luxury resort could partner with a niche influencer who specializes in high-end travel experiences, ensuring that the audience is already interested in their offerings.
- Increased Reach and Visibility
- Influencers have a global reach across various social media platforms like Instagram, YouTube, TikTok, and blogs. By partnering with influencers, hotels can reach a broader audience beyond their current marketing channels.
- Example: A boutique hotel in a lesser-known destination can collaborate with influencers to put the location on the map for travelers seeking unique experiences.
- Enhanced Trust and Social Proof
- A hotel featured by a trusted influencer serves as social proof to their followers. Positive reviews and recommendations can significantly impact consumer decision-making, leading to higher bookings.
- Example: Influencers who share stories and reviews about their stay at your hotel create trust, as followers tend to value personal opinions over traditional advertisements.
- Content Generation for Marketing
- Influencers and travel creators provide an abundance of high-quality, authentic content, such as photos, videos, and reviews, which can be repurposed across your hotel’s marketing channels, including social media, website, and email marketing.
- Example: A content creator might produce a video about your hotel’s unique amenities, which you can use for your website or social media campaigns.
How to Partner with Influencers and Niche Travel Creators for Hotel Growth
- Identify the Right Influencers for Your Hotel
- Not all influencers are the same, and choosing the right one for your brand is key. Focus on influencers who align with your hotel’s target audience, values, and brand identity.
- Niche vs. Mass Market: While big-name influencers can bring substantial exposure, niche influencers with a highly engaged, relevant audience might deliver better results for specific goals like increasing direct bookings.
- Example: If your hotel is a boutique eco-friendly retreat, partnering with eco-conscious travel bloggers or influencers specializing in sustainable travel can help you reach your ideal guests.
- Metrics to Consider:
- Follower Count: Larger influencers tend to have more reach but may have a lower engagement rate. Focus on micro-influencers (10k-100k followers) for higher engagement and more authentic connections.
- Engagement Rate: Look for influencers with high engagement (likes, comments, shares) relative to their follower count.
- Relevance: Ensure the influencer’s content aligns with your hotel’s brand and ethos.
- Develop Clear and Mutually Beneficial Partnerships
- Establish a partnership that benefits both parties. Influencers value transparency and fair compensation for their work, whether through paid promotions, free stays, or additional perks.
- Types of Collaborations:
- Paid Sponsorships: Offer influencers a fee for promoting your hotel across their channels.
- Free Stays in Exchange for Exposure: Invite influencers to stay at your hotel for free in exchange for sharing their experience with their followers.
- Affiliate Programs: Provide influencers with unique booking links or discount codes to share with their followers. They earn a commission for each booking made using their link.
- Example: A luxury hotel can invite a travel influencer for an all-expenses-paid stay and ask them to create a series of posts, including Instagram stories, a blog post, and a YouTube video. In return, the influencer promotes your hotel to their followers.
- Set Clear Campaign Objectives and Metrics
- Define your goals before entering a partnership with an influencer. Are you aiming for increased bookings, enhanced brand awareness, or social media engagement? Clear objectives will guide the content creation process and help you measure success.
- Metrics to Track:
- Bookings/Conversions: Monitor how many bookings are generated from influencer-generated content.
- Engagement: Track likes, shares, comments, and other forms of engagement on the influencer’s posts.
- Referral Traffic: Analyze how much traffic influencers drive to your hotel’s website from their content.
- Encourage Authentic Content Creation
- Allow influencers creative freedom to tell the story of their stay at your hotel in a natural, authentic way. Influencers know how to create content that resonates with their audience, and their followers are more likely to trust content that feels genuine and unscripted.
- Types of Content:
- Instagram Posts and Stories: Influencers can share beautiful photos and videos of your hotel, showing off rooms, amenities, and local experiences.
- Blog Reviews: Travel bloggers can write detailed reviews of their experiences, which often provide in-depth insights into your hotel’s offerings.
- YouTube Vlogs: Influencers can vlog their experience at your hotel, showcasing the property’s features, nearby attractions, and their personal experience in real time.
- Track Results and Refine Your Strategy
- After the campaign, analyze the data to determine what worked and what didn’t. Use these insights to refine your influencer marketing strategy for future campaigns.
- Adjust Based on Data: If you find that influencer content on Instagram leads to higher bookings, consider focusing more on that platform in future campaigns.
- After the campaign, analyze the data to determine what worked and what didn’t. Use these insights to refine your influencer marketing strategy for future campaigns.
Examples of Successful Hotel-Influencer Partnerships
- Marriott’s ‘Travel Brilliantly’ Campaign
- Marriott’s partnership with various influencers has helped the brand reach millions of potential customers. By creating content tailored to different niches—luxury travel, family getaways, business travel—Marriott was able to appeal to specific customer segments and drive bookings through influencer-generated content.
- Results: Marriott’s targeted campaigns, using a mix of macro and micro-influencers, led to increased brand awareness and significant engagement across social media platforms.
- The Hoxton Hotel’s Collaboration with Micro-Influencers
- The Hoxton, a boutique hotel chain, successfully partnered with micro-influencers who shared their experiences of staying at various locations. These influencers, each with a niche following, created posts that resonated with their audience, providing an authentic review of the hotel’s offerings.
- Results: The campaign generated high levels of engagement, particularly in the millennial demographic, resulting in increased bookings and enhanced visibility in the social media sphere.
Table: Influencer Tiers and Their Potential Impact for Hotels
| Influencer Tier | Follower Count | Engagement Rate | Best For | Benefits for Hotels |
|---|---|---|---|---|
| Mega Influencers | 1M+ followers | Lower engagement rate | Brand awareness, broad reach | Wide audience exposure, high visibility but less personal connection |
| Macro Influencers | 100K–1M followers | Moderate engagement | National/global awareness | Strong reach and credibility, higher engagement than mega influencers |
| Micro-Influencers | 10K–100K followers | High engagement rate | Targeted promotions, niche demographics | Authenticity, high engagement, cost-effective marketing |
| Nano-Influencers | 1K–10K followers | Very high engagement | Highly specific audiences | Hyper-targeted marketing, strong trust with a small audience, great ROI |
Conclusion
Partnering with influencers and niche travel creators is one of the most effective and scalable growth hacks for hotels in 2025. By choosing the right influencers, offering authentic and creative campaigns, and setting clear objectives, hotels can significantly boost their online presence, drive bookings, and build long-lasting relationships with potential guests. This strategy is especially effective for niche markets, where influencer marketing allows hotels to connect with specific, engaged audiences. As travel trends continue to evolve, influencer partnerships will remain a key tactic for hotels looking to stay ahead of the competition.
5. Offer Mobile-Exclusive Deals & Seamless Booking UX
In 2025, mobile-first strategies will be more essential than ever for the hotel industry. With mobile usage continuing to rise globally, offering mobile-exclusive deals and a seamless booking user experience (UX) will become key growth hacks for hotels aiming to boost bookings and enhance customer satisfaction. As travelers increasingly turn to their smartphones to browse, compare, and book their accommodations, optimizing the mobile experience can give your hotel a competitive edge and drive more direct bookings.
This section explores how hotels can leverage mobile-exclusive deals and a seamless booking UX to capture more bookings, improve customer engagement, and foster loyalty.
Why Mobile-Exclusive Deals and Seamless Booking UX Matter for Hotels in 2025
- Rise in Mobile Travel Booking
- In 2025, mobile travel bookings are expected to account for a significant portion of overall hotel reservations. According to Statista, mobile bookings are predicted to make up over 50% of global online travel bookings by 2025.
- Travelers are increasingly using mobile devices to research and book hotels due to the convenience and flexibility they offer. A streamlined, mobile-first booking experience is no longer optional—it’s essential.
- Convenience and Accessibility
- Offering mobile-exclusive deals ensures that your hotel’s pricing and booking process are optimized for mobile users, providing a quick and easy way to book on-the-go. This is especially important for travelers who need to make last-minute bookings or adjust plans while on the move.
- A seamless booking experience on mobile ensures that customers do not abandon their reservations due to a frustrating or complicated booking process. This can directly impact conversion rates, as potential guests are more likely to complete a booking when the process is simple and user-friendly.
- Increased Engagement
- Mobile apps and websites designed to offer exclusive deals can increase customer engagement. Mobile-exclusive promotions, such as flash sales or limited-time offers, drive urgency and encourage customers to take immediate action.
- A smooth booking process on mobile devices also enhances the user experience, which can lead to higher customer satisfaction, positive reviews, and repeat bookings.
How Mobile-Exclusive Deals and Seamless Booking UX Drive Growth for Hotels
- Mobile-Exclusive Deals: Creating a Sense of Urgency
- By offering special deals that are only available to mobile users, hotels can incentivize more bookings directly through their mobile platforms.
- Flash Sales: These time-sensitive promotions drive urgency and encourage potential guests to act quickly.
- Geo-Targeted Deals: Mobile-exclusive deals can be tailored to travelers based on their location. For example, offering a discount to users within a certain radius of the hotel can help attract last-minute guests.
- Example: A hotel near an airport could offer a “Last-Minute Booking” deal exclusively for users who are within a 10-mile radius of the property, encouraging last-minute bookings.
- User-Centered Mobile Booking UX: Key Elements for Success
- A seamless booking experience ensures that travelers do not encounter barriers that might prevent them from completing their reservation on their mobile device. The booking flow must be intuitive, fast, and free of friction points.
- Key Elements of a Seamless Mobile UX:
- Fast Loading Speed: A mobile website or app should load within 3 seconds. Slow-loading pages are a leading cause of cart abandonment.
- Easy Navigation: Simplify the navigation process with clear, easy-to-understand buttons, filters, and categories for users to find available rooms, prices, and amenities quickly.
- One-Touch Booking: Allow users to complete bookings with just a few taps. Implement one-click booking features such as saving guest information for future visits.
- Payment Integration: Offer secure, easy payment options such as Apple Pay, Google Pay, and credit card integration for a faster checkout process.
- Mobile-Friendly Checkout: Simplify the checkout process to minimize form fields, and make it possible for users to book with minimal effort.
- Leveraging Mobile Apps for Enhanced Experience
- Many hotels now offer their own branded mobile apps, which can provide additional benefits for guests and increase brand loyalty.
- Benefits of Hotel Mobile Apps:
- Loyalty Programs: Guests can earn points or receive discounts for booking through the app, fostering repeat business.
- Push Notifications: Use push notifications to alert users about exclusive mobile deals, flash sales, or upcoming reservations.
- Mobile Check-In/Check-Out: Allow guests to check in or check out directly from their phones, streamlining the guest experience.
- In-App Exclusive Deals: Offer special deals or discounts only accessible via the hotel’s mobile app, encouraging users to download the app and make reservations directly through it.
How to Implement Mobile-Exclusive Deals and Seamless UX in Your Hotel Business
- Offer Special Deals for Mobile Users
- Encourage mobile bookings by offering exclusive deals that are only available through your website or app.
- Example Strategies:
- Mobile-Only Discounts: Offer a 10% discount for users who book through your mobile platform.
- Flash Sales via App: Create limited-time flash sales with large discounts (e.g., 25% off) for users who book through your mobile app.
- Price Match Guarantee: Advertise a mobile-exclusive price match guarantee to encourage users to book via mobile rather than third-party sites.
- Optimize Your Mobile Booking Experience
- Ensure that your hotel’s booking platform is fully optimized for mobile, prioritizing a smooth, fast, and user-friendly experience.
- Best Practices:
- Simplify the Booking Form: Reduce the number of steps needed to book a room. Request only essential information and allow for quick autofill options.
- Integrate Social Media Logins: Let guests log in using Facebook or Google to streamline the process.
- Real-Time Availability Updates: Show real-time room availability and prices to avoid confusion or frustration during the booking process.
- Mobile-Friendly Website Design: Ensure your website design is responsive, so it adapts seamlessly to any mobile device, from phones to tablets.
- Create a Loyalty Program with Mobile Exclusives
- Encourage repeat bookings by offering mobile-exclusive rewards through a loyalty program that incentivizes users to download your app or book through mobile.
- Features to Include:
- Earn Points for Mobile Bookings: Offer guests loyalty points for booking via mobile apps, which can be redeemed for future stays or discounts.
- Exclusive Mobile Member Deals: Provide app users with mobile-only deals, such as early check-in/late check-out or free upgrades.
- Birthday or Anniversary Offers: Use mobile to push personalized offers based on customer data, such as discounts on their birthday or for their anniversary.
Case Studies: Successful Mobile-Exclusive Deals and Seamless Booking UX Implementation
- Hyatt’s Mobile App Promotions
- Strategy: Hyatt Hotels launched a mobile-exclusive loyalty program offering users access to personalized deals, mobile-only discounts, and fast mobile check-ins through their app.
- Results: Hyatt saw an increase in app downloads and a boost in mobile bookings, especially among frequent travelers who valued the convenience of the mobile app.
- Impact: The app-based promotions increased mobile bookings by 22% year-over-year, and the hotel chain saw higher levels of engagement and repeat business from mobile app users.
- Hilton’s Digital Key and Seamless Check-In
- Strategy: Hilton implemented a mobile check-in and Digital Key feature via their mobile app, allowing guests to bypass the front desk entirely and use their phone to unlock their room.
- Results: The seamless experience reduced check-in time, enhanced guest satisfaction, and led to more bookings from travelers who preferred the convenience of mobile check-in.
- Impact: Hilton reported a 25% increase in app usage among guests, resulting in higher engagement and improved guest loyalty.
Table: Impact of Mobile-Exclusive Deals and Seamless UX on Hotel Booking Metrics
| Feature | Effect on Hotel Booking Metrics | Example Impact |
|---|---|---|
| Mobile-Exclusive Deals | Increases urgency, driving more bookings | Hotels offering mobile-only discounts saw 30% more bookings in mobile-driven campaigns |
| Fast Loading Speed | Reduces bounce rate, leading to more conversions | Websites with <3 second load times see 20% fewer abandoned bookings |
| One-Touch Booking | Improves conversion rate, reduces cart abandonment | One-touch booking features increased bookings by 18% at some hotel chains |
| Mobile Check-In/Check-Out | Enhances guest experience, leading to higher satisfaction and repeat bookings | Hotels with mobile check-in/report higher guest satisfaction and 10% more repeat guests |
| Mobile App Loyalty Programs | Increases app downloads and repeat bookings | Loyalty programs tied to mobile apps have seen an increase of 22% in repeat bookings |
Conclusion
In 2025, offering mobile-exclusive deals and a seamless booking UX will be a crucial growth hack for hotel businesses looking to drive bookings and enhance customer satisfaction. By optimizing your mobile booking platform, offering time-sensitive mobile deals, and leveraging mobile apps for loyalty programs, you can create a superior customer experience that not only increases conversions but also builds long-term loyalty. As mobile usage continues to dominate, focusing on mobile-first strategies will help your hotel stay competitive in a rapidly evolving market.
Conclusion
As the hospitality industry continues to adapt to the evolving digital landscape, hotel businesses must embrace innovative strategies to stay competitive and meet the expectations of modern travelers. In 2025, the key to achieving sustained growth lies in leveraging data-driven insights, adopting new technologies, and fostering deeper connections with guests. The five growth hacks outlined in this blog—leveraging AI-powered personalisation, optimising for voice and visual search, implementing smart retargeting with dynamic ads, partnering with influencers and niche travel creators, and offering mobile-exclusive deals with seamless booking UX—represent a comprehensive approach to driving bookings and enhancing the guest experience.
By harnessing the power of AI and personalisation, hotels can provide tailored experiences that resonate with guests, leading to more direct bookings and higher customer satisfaction. With consumers expecting a highly personalised experience across every touchpoint, understanding guest preferences and anticipating their needs will not only increase engagement but also foster long-term loyalty. Personalised messaging, dynamic pricing, and targeted offers are now fundamental to attracting and retaining guests, and in 2025, they will be even more critical as technology continues to evolve.
Optimising for voice and visual search is another essential growth hack for the future of hotel marketing. As voice search becomes an increasingly dominant way for consumers to find information, hotels must ensure that their digital presence is optimised for voice-based queries. Additionally, visual search allows guests to quickly find your hotel through images, making it crucial to use high-quality visuals that are easily discoverable across various platforms. By adopting these technologies, hotels can enhance their discoverability and accessibility, making it easier for potential guests to find and book their stays with minimal effort.
The implementation of smart retargeting with dynamic ads allows hotels to target potential guests who have already interacted with their website or booking platform, ensuring that they remain top of mind during the decision-making process. This growth hack is especially effective in reducing booking abandonment and boosting conversions. By leveraging advanced advertising techniques, hotels can deliver highly relevant ads based on user behavior, increasing the likelihood of a booking and driving higher ROI on their marketing spend.
Partnering with influencers and niche travel creators is another powerful way to boost hotel bookings in 2025. As travelers continue to turn to social media for inspiration, influencers have become invaluable assets for driving awareness and credibility. Niche influencers, in particular, offer highly engaged audiences that are more likely to convert into actual bookings. By aligning with influencers whose audiences match your hotel’s target market, you can authentically promote your brand to a larger audience, build trust, and tap into new customer segments.
Finally, offering mobile-exclusive deals and a seamless booking experience will be a game changer for hotels looking to capture the growing number of mobile-first users. With mobile booking becoming the dominant form of reservation, ensuring a smooth, user-friendly mobile experience is critical for conversion. Offering mobile-exclusive promotions, streamlining the booking process, and implementing features like mobile check-ins will significantly enhance the guest experience, driving more bookings through direct channels and fostering customer loyalty.
Together, these five growth hacks form a comprehensive strategy that addresses the evolving demands of today’s travelers. As the travel landscape becomes more competitive, it is essential for hotels to stay ahead of industry trends and adopt the tools and tactics that will set them apart. In 2025, success will be determined by a hotel’s ability to create personalised, seamless, and engaging experiences for their guests at every stage of the booking journey.
Adopting these growth hacks requires an investment in the right technologies, partnerships, and marketing strategies. However, the potential rewards are substantial. Hotels that successfully implement these strategies will see higher guest engagement, increased direct bookings, improved brand loyalty, and ultimately, a stronger bottom line.
The future of hotel bookings is rapidly changing, and staying at the forefront of these innovations will ensure your hotel remains competitive and relevant in 2025 and beyond. By embracing AI, optimising for emerging search technologies, leveraging retargeting, collaborating with influencers, and perfecting the mobile experience, hotels can not only enhance their booking rates but also build a loyal customer base that will return year after year. The time to act is now, as the growth opportunities in the hospitality industry have never been greater.
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People also ask
What are the top growth hacks to boost hotel bookings for 2025?
In 2025, top growth hacks include leveraging AI-powered personalisation, optimising for voice and visual search, implementing smart retargeting with dynamic ads, partnering with influencers, and offering mobile-exclusive deals and seamless booking UX.
How can AI-powered personalisation increase hotel bookings?
AI-powered personalisation allows hotels to tailor offers and experiences based on guest preferences, improving engagement and conversion rates. By using guest data, hotels can create more targeted campaigns and recommendations, boosting direct bookings and customer loyalty.
Why is optimising for voice search important for hotel bookings in 2025?
As voice search continues to grow, hotels must optimise their content to appear in voice search results. By doing so, they increase their visibility and chances of being discovered by potential guests using smart speakers and voice-activated devices for hotel searches.
What is visual search, and why should hotels optimise for it?
Visual search allows users to search for hotels using images. Optimising for visual search by using high-quality, descriptive images helps hotels appear in search results when potential guests are looking for similar accommodations, improving bookings.
How do dynamic ads help in boosting hotel bookings?
Dynamic ads use real-time data to show personalised ads to potential guests who have interacted with your website. By retargeting users with tailored offers based on their interests or browsing history, dynamic ads increase the likelihood of conversion and reduce abandonment.
What are mobile-exclusive deals, and how do they affect hotel bookings?
Mobile-exclusive deals are special offers available only to users who book through your hotel’s mobile app or website. These deals incentivise bookings through mobile platforms, increase engagement, and provide a competitive edge in a mobile-driven market.
Why is a seamless mobile booking experience important for hotels?
A seamless mobile booking experience ensures users can easily navigate your website or app, reducing friction in the booking process. This leads to higher conversion rates, as guests can quickly and efficiently complete their reservations from their smartphones.
How can mobile-first strategies help increase hotel bookings?
Mobile-first strategies cater to the growing number of travelers using smartphones to book accommodations. By ensuring that your website and booking process are optimised for mobile, you can capture a larger share of the market and provide a better experience for on-the-go users.
What role do influencers play in boosting hotel bookings in 2025?
Influencers help hotels reach a wider audience by promoting their properties to engaged followers. Niche influencers, in particular, have a loyal audience who trust their recommendations, making them effective in driving bookings and raising brand awareness.
How can hotels partner with travel influencers to drive bookings?
Hotels can collaborate with travel influencers by offering free stays or exclusive deals in exchange for exposure on their platforms. This helps increase visibility and credibility, attracting potential guests who value authentic experiences shared by trusted creators.
What are the benefits of influencer marketing for hotels?
Influencer marketing helps hotels reach targeted audiences, build trust, and increase direct bookings. It also allows hotels to engage with a community that already values the influencer’s recommendations, leading to higher conversion rates.
What is voice search optimisation for hotels?
Voice search optimisation involves adapting your website content to be easily discoverable by voice search devices like Amazon Alexa or Google Assistant. It ensures your hotel appears in voice search results when potential guests ask for accommodations in your location.
How does AI personalisation improve guest loyalty for hotels?
AI personalisation helps hotels anticipate guest preferences, making their experience more enjoyable and tailored. This increases the likelihood of repeat bookings, as customers feel more valued and satisfied with the services provided during their stay.
What are the key factors in a mobile-friendly booking UX?
A mobile-friendly booking UX includes fast page loading, easy navigation, simple payment options, and clear calls to action. A well-designed mobile interface improves user experience, making it easier for guests to complete their booking without frustration.
How can hotels use geotargeting for mobile-exclusive deals?
Geotargeting allows hotels to send mobile-exclusive deals to users based on their location. For example, offering last-minute discounts to travelers within a certain radius of your property can drive immediate bookings, especially for spontaneous travelers.
Why is retargeting important for hotel bookings?
Retargeting keeps your hotel top of mind for users who visited your site but didn’t complete a booking. By displaying personalised ads, you can bring them back and encourage them to finalize their reservation, reducing booking abandonment.
How do dynamic ads work for retargeting hotel guests?
Dynamic ads tailor the content to each user based on their previous interactions with your website. For example, if a user viewed a specific room type, they will be shown ads featuring that room or similar offers, improving the chances of a completed booking.
What makes a good influencer marketing strategy for hotels?
A good influencer marketing strategy for hotels involves selecting influencers whose audience aligns with your target market, offering unique experiences to promote, and tracking the success of campaigns through engagement and conversion metrics to ensure ROI.
What are the best platforms for hotel influencer marketing?
Instagram, YouTube, and TikTok are some of the best platforms for hotel influencer marketing. These platforms are visual-centric and allow influencers to share authentic experiences that resonate with travelers, driving awareness and bookings.
How can a hotel use mobile apps to increase bookings?
A hotel’s mobile app can offer exclusive discounts, loyalty rewards, easy booking options, and push notifications to drive more bookings. The app provides a direct booking channel, reducing reliance on third-party booking sites and improving customer retention.
Why is a mobile-first approach crucial for hotels in 2025?
A mobile-first approach is crucial as most travelers now use their smartphones to search and book hotels. Optimising for mobile ensures a seamless experience for users and allows your hotel to tap into a growing market of mobile-driven consumers.
How do mobile-exclusive deals increase customer loyalty?
Mobile-exclusive deals incentivise customers to use your hotel’s app or website, making them feel rewarded for booking directly. Over time, this builds customer loyalty as guests return to enjoy app-specific offers and personalised promotions.
What role do dynamic ads play in conversion optimization for hotels?
Dynamic ads enhance conversion optimization by showing highly relevant offers to potential guests based on their browsing history. By targeting users with tailored messages and offers, dynamic ads reduce friction and encourage users to complete their bookings.
How do voice search trends impact hotel marketing strategies?
Voice search trends require hotels to adapt their marketing strategies by optimising content for voice-based queries. This includes using natural language and local SEO practices to ensure the hotel appears when potential guests search for accommodations via voice assistants.
How can hotels improve their booking process on mobile devices?
Hotels can improve their mobile booking process by streamlining the user interface, reducing the number of steps required to book, offering multiple payment methods, and ensuring fast loading times. This leads to a smoother, faster, and more efficient booking experience for mobile users.
What is the role of data analytics in personalising hotel bookings?
Data analytics allows hotels to gather valuable insights about customer behavior, preferences, and booking patterns. By using this data, hotels can create highly personalised experiences and offers, increasing guest satisfaction and boosting bookings.
What are the advantages of mobile-first booking for hotels?
Mobile-first booking enhances convenience, catering to the growing number of users who book accommodations via smartphones. A mobile-first approach boosts conversions by offering users an easy, streamlined, and fast booking process, directly through your hotel’s mobile platform.
Why should hotels focus on user-generated content for marketing?
User-generated content, such as guest reviews and photos, enhances credibility and provides authentic recommendations. Hotels can leverage this content in their marketing to attract new guests, as travelers trust real customer experiences over traditional advertisements.
How does AI personalisation impact hotel revenue?
AI personalisation increases hotel revenue by offering dynamic pricing, personalised promotions, and tailored recommendations, all of which improve the likelihood of guests booking. Personalised experiences also lead to repeat bookings, boosting long-term revenue.
How can hotels use geotargeting in influencer marketing campaigns?
Hotels can use geotargeting to send personalised influencer content to users in specific locations. For example, hotels can target potential guests with influencer promotions that are relevant to their region or travel plans, increasing local bookings.
What are some examples of mobile-exclusive offers for hotels?
Mobile-exclusive offers could include limited-time discounts, last-minute booking promotions, early check-in or late check-out perks, or loyalty points for app bookings. These deals drive mobile app downloads and encourage customers to book directly with the hotel.
