Tag: zero click searches Belgium

The state of SEO in Belgium in 2025 reflects a rapidly evolving digital landscape shaped by AI-driven search technologies, multilingual complexities, and shifting user behaviors. Businesses are adapting to major changes such as AI Overviews reducing organic CTR, the rise of zero-click searches, and the growing influence of large language models like ChatGPT and Gemini on information discovery. Belgian companies now focus on creating AI-resistant content, strengthening E-E-A-T signals, and adopting hyperlocal, multilingual strategies to engage audiences in Dutch, French, and German. With the continued dominance of mobile-first indexing, Core Web Vitals, and voice search optimization, along with increasing importance of video, user-generated content, and brand authority, SEO has become an integrated, long-term investment. This comprehensive guide explores how organizations can thrive in this complex environment, leveraging innovation and precision to maintain visibility and drive sustainable digital growth in Belgium’s competitive online market.