Tag: ChatGPT marketing strategy

As AI-powered search continues to reshape how people discover information online, businesses must rethink traditional SEO strategies. Tools like ChatGPT no longer display a simple list of links; instead, they generate direct answers by synthesizing information from trusted sources across the web. This shift has given rise to Generative Engine Optimization (GEO)—the practice of optimizing content so it can be cited and referenced inside AI-generated responses.