Tag: App Store Optimisation

App Store Optimization (ASO) in 2026 is entering a new era shaped by artificial intelligence, predictive analytics, and global market expansion. As algorithms on the App Store and Google Play evolve, success now depends on mastering AI-driven keyword forecasting, automated creative testing, and hyper-localization strategies. Developers and marketers must also navigate stricter data privacy laws, ethical AI governance, and performance-based ranking systems. This comprehensive analysis explores how ASO is transforming into a data-powered, full-funnel growth discipline that connects user acquisition, retention, and long-term app profitability in the age of AI.