Facebook Messenger: The Future of Digital Marketing

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Facebook Messenger might just be the next big thing in digital marketing. With over 1.4 billion active users worldwide (that is growing everyday), and 3.6 million active users in Singapore, accounting for 61.3% of its...

Video Ads vs Image Ads: Which one should you choose to optimize your Facebook...

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Video ads and Image ads are both popular mediums when it comes to advertising on Facebook. As a marketer, you probably know that it costs less to create an image, while video require more...
optimise facebook group

How to create and optimise a Facebook Group?

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Did you know that it is six times more expensive to sell to a new customer than to an existing one? Are you also aware that the probability of selling to new customers is...

Facebook Grant Application 2020 (With guidelines to help you apply better)

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Disclaimer: In this article we provide some guidelines that we feel might help you understand and write the responses to the required questions but we do not purport to say that these are the...
trends on tiktok

Trends on TikTok that you can jump on board

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TikTok is an ever-changing platform where viral content always changes. It is almost impossible to predict what content goes viral next because it is almost random. However, we do see some trends amongst content...
market your business on facebook

5 tips on how to market your business on Facebook

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Facebook is one of the largest social media platforms. In fact, it is actually the most accessed website in the world, with 2.6 billion monthly users in March 2020. Also as of March 2020,...

Why should you set up Facebook Ads for your business?

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With over 2.5 billion active monthly users, approximately one-third of the world’s population, Facebook is simply way too big for businesses to ignore.  As a business operating in any part of the world, let alone...
start tiktok for my business

How do I start TikTok for my business?

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TikTok is the fastest growing platform, boasting 800 million active users around the world. Before creating your place on this platform, it is important to decide whether this platform is right for you. After...
use pinterest to boost brand awareness

5 ways you can use Pinterest to boost brand awareness

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Pinterest is known to be a platform for ideas and inspirations. However, in recent years, more people are seeing it as a platform to increase brand awareness and increase engagement. This could be a...
different costs of advertising

Different costs of advertising on different social media platforms

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Social media marketing includes both unpaid and paid marketing. Unpaid marketing is usually what we start off with, such as creating and posting content frequently to engage our customers. However, when you feel like...